McDonald's Japan is Introducing a Line of Classic American Burgers
Laura McQuarrie — January 4, 2014 — Marketing
References: mcd-holdings.co.jp & en.rocketnews24
McDonald’s Japan is introducing a new campaign centered around the charm of classic American burgers. At first, the advertisements might seem a little dated, but this is precisely the point since they are meant to transport customers back to the time of authentic 50s diners.
The American Vintage campaign revives retro graphics, color schemes and photography filters for showing off its burgers. The new menu additions are emblematic of classic American diner foods, such as offerings like the ‘Diner Double Beef,’ topped with Chicago-style steak sauce and mashed potatoes and other burgers with names like ’Hot & Groovy Chicken.’
The classic American burgers and campaign will be launched at McDonald’s Japan locations on January 7th.
The American Vintage campaign revives retro graphics, color schemes and photography filters for showing off its burgers. The new menu additions are emblematic of classic American diner foods, such as offerings like the ‘Diner Double Beef,’ topped with Chicago-style steak sauce and mashed potatoes and other burgers with names like ’Hot & Groovy Chicken.’
The classic American burgers and campaign will be launched at McDonald’s Japan locations on January 7th.
Trend Themes
1. Retro Burger Revival - Opportunity to reintroduce classic American burger recipes and branding for nostalgic appeal.
2. Vintage Graphic Design - Using retro graphics and color schemes in advertising campaigns for a nostalgic touch.
3. Nostalgic Branding Campaigns - Creating marketing campaigns that transport customers back to a different era.
Industry Implications
1. Fast Food Industry - Using nostalgia to drive sales and reinvigorate classic fast food chain brands.
2. Marketing and Advertising Industry - Developing branding campaigns focused on nostalgia to resonate with consumers.
3. Graphic Design Industry - Creating retro-inspired graphics and designs for advertising and branding purposes.
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