Shisedo Unveils the Ulé Capsule with the New Digital Product Passports
Shiseido is introducing a new digital experience revolving around the C-Bright serum. The new digital product passport (DPP) is a comprehensive virtual profile for tangible goods, offering consumers and stakeholders unprecedented transparency into the serum's composition, manufacturing processes, and lifecycle.
“The non-transferability of the passport is crucial for our brand as it reinforces the exclusivity and value of the rewards and experiences we offer,” said Sandrine Henrie, the co-founder of Ulé. “This way, we maintain a sense of personal connection and appreciation for our customers’ loyalty, and it also helps to prevent misuse or exploitation of the rewards program.”
Leveraging a partnership with French Web3 provider Arianee, this release allows Shiseido to gauge what kinds of products their customer base desires and purchases most.
Image Credit: Ulé
“The non-transferability of the passport is crucial for our brand as it reinforces the exclusivity and value of the rewards and experiences we offer,” said Sandrine Henrie, the co-founder of Ulé. “This way, we maintain a sense of personal connection and appreciation for our customers’ loyalty, and it also helps to prevent misuse or exploitation of the rewards program.”
Leveraging a partnership with French Web3 provider Arianee, this release allows Shiseido to gauge what kinds of products their customer base desires and purchases most.
Image Credit: Ulé
Trend Themes
1. Virtual Product Profiles - Shiseido is pioneering a new digital experience with the introduction of the Ulé Capsule and Digital Product Passports, providing exceptional transparency into product composition and lifecycle.
2. Non-transferable Rewards Programs - The emphasis on non-transferability in the digital passport reinforces exclusivity and value for consumers while preventing misuse or exploitation of loyalty rewards.
3. Web3 Integration in Skincare - Through a partnership with Arianee, Shiseido leverages Web3 technology to understand customer preferences and optimize product offerings.
Industry Implications
1. Beauty & Skincare - The beauty and skincare industry can explore disruptive opportunities in implementing virtual product profiles for enhanced transparency and consumer engagement.
2. Customer Loyalty Programs - Non-transferable rewards programs open avenues for innovation in customer loyalty strategies, fostering personal connections and preventing misuse.
3. Blockchain Technology - Web3 integration in skincare presents industries with the chance to leverage blockchain technology for data insights and customer-focused product development.
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