This Clarins Skincare Campaign Champions Wrinkles Earned in Life
Laura McQuarrie — February 24, 2016 — Fashion
Clarins' skincare products are rarely found advertised on digital spaces, but a new campaign from the brand is radically changing this.
The new marketing effort called 'Worth the Wrinkle' is targeted at older Millennials in their late 20s and early 30s, particularly those with concerns about the signs of aging. The digital marketing campaign from Clarins is centered around the brand's multi-active day and night creams, but rather than putting an emphasis on the special moments in life that might have brought on wrinkles, including conquering one's fears or having a baby.
The Clarins skincare campaign is launching across social media platforms like Facebook and Instagram, where fans and influencers are being encouraged to share their own #WorthTheWrinkle moments.
The new marketing effort called 'Worth the Wrinkle' is targeted at older Millennials in their late 20s and early 30s, particularly those with concerns about the signs of aging. The digital marketing campaign from Clarins is centered around the brand's multi-active day and night creams, but rather than putting an emphasis on the special moments in life that might have brought on wrinkles, including conquering one's fears or having a baby.
The Clarins skincare campaign is launching across social media platforms like Facebook and Instagram, where fans and influencers are being encouraged to share their own #WorthTheWrinkle moments.
Trend Themes
1. Ageless Beauty - Skincare campaigns that promote aging gracefully and celebrating life's milestones can capitalize on consumer desire for authenticity and self-love.
2. Social Media Marketing - More and more skincare brands are turning to social media platforms like Facebook and Instagram to connect with customers and tap into influencer marketing to promote their products.
3. Multi-tasking Skincare Products - Skincare companies are developing multi-active products that cater to the busy lifestyles of today's customers, providing a more efficient and streamlined approach to skincare routines.
Industry Implications
1. Beauty and Skincare - With a growing interest in aging gracefully, the beauty and skincare industry has an opportunity to tap into this trend and cater to the needs of older Millennials and beyond.
2. Digital Marketing - With a shift away from traditional advertising methods, the digital marketing industry has an opportunity to capitalize on the growing demand for social media marketing and influencer collaborations in the beauty and skincare space.
3. Health and Wellness - As consumers become more concerned with living healthy, balanced lifestyles, the health and wellness industry has an opportunity to capitalize on products that prioritize self-care and provide efficient solutions for busy consumers.
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