Clarins Group Expanded its Live Interaction With Consumers
Elena Rahman — September 17, 2021 — Business
Clarins Group is expanding its live video shopping following its successful pilot project where conversion rates rose 30%. The cosmetic brand's decision to implement life video shopping to its subsidiaries worldwide coincides with a new long-term agreement with Stockholm-based software company Bambuser.
The brand's pilot program launched in Hong Kong, Malaysia, Singapore, Taiwan, and Thailand. Clarins engaged viewers for up to 17 minutes at a time. Since then, the company has established long-term agreements across 10 markets. The flagship has rolled out in the US and Canada thus far. Clarins Group expects to implement its live interactions with consumers in Spain shortly. Dedicated to constant innovation, the brand's new endeavor addresses the changing relationship between digital and physical worlds.
Image Credit: Clarins Group
The brand's pilot program launched in Hong Kong, Malaysia, Singapore, Taiwan, and Thailand. Clarins engaged viewers for up to 17 minutes at a time. Since then, the company has established long-term agreements across 10 markets. The flagship has rolled out in the US and Canada thus far. Clarins Group expects to implement its live interactions with consumers in Spain shortly. Dedicated to constant innovation, the brand's new endeavor addresses the changing relationship between digital and physical worlds.
Image Credit: Clarins Group
Trend Themes
1. Live Video Shopping Expansion - Clarins' success with its pilot program proves the high potential for live video shopping to increase conversion rates.
2. Long-term Agreements with Software Providers - Clarins' partnership with Bambuser has enabled the brand to implement live video shopping across multiple markets, offering opportunities for other brands to collaborate with software providers.
3. Innovative Approaches to Customer Interaction - Clarins' move to live video shopping highlights the importance of constantly innovating to meet evolving customer needs and preferences.
Industry Implications
1. Cosmetics - Cosmetic brands can increase engagement and conversion rates with customers by implementing live video shopping augmented with more detailed product information and customization.
2. E-commerce - E-commerce platforms can incorporate live video shopping to create a new shopping experience and drive conversions.
3. Software & Technology - Software providers and developers can create solutions for brands to personalize customer interaction and enhance the live video shopping experience for customers.
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