City Barbeque’s Burnt Ends are Cubes of Brisket with a Little Char
Katherine Pendrill — May 23, 2019 — Lifestyle
References: citybbq & qsrmagazine
City Barbeque is betting on char this summer with its the return of its wildly popular Burnt Ends. As the brand describes them they're basically "meat candy."
City Barbeque is a fast-casual barbeque chain that now has more than 40 locations across six states. This summer, the chain is introducing Jacked Mac and bringing back three fan favorites: Burnt Ends, Double-Smoked Brisket Taqos, and Southwest Slaw. The Burnt Ends are one of the most unique items of the bunch and consist of double-smoked cubes of brisket finished with a sweet glaze and a bit of char. These brisket cubes are served by the half-pound over garlic-buttered, griddled Texas toast with some of the chain's famous pickles on the side. The ends are smoked in small batches and are so popular that they often sell out before the end of the day.
Image Credit: City Barbeque.
City Barbeque is a fast-casual barbeque chain that now has more than 40 locations across six states. This summer, the chain is introducing Jacked Mac and bringing back three fan favorites: Burnt Ends, Double-Smoked Brisket Taqos, and Southwest Slaw. The Burnt Ends are one of the most unique items of the bunch and consist of double-smoked cubes of brisket finished with a sweet glaze and a bit of char. These brisket cubes are served by the half-pound over garlic-buttered, griddled Texas toast with some of the chain's famous pickles on the side. The ends are smoked in small batches and are so popular that they often sell out before the end of the day.
Image Credit: City Barbeque.
Trend Themes
1. Burnt Ends - Opportunity for restaurants to capitalize on the growing trend of burnt ends as a unique and flavorful appetizer.
2. Double-smoked Brisket Taqos - Innovative fusion of barbeque and Mexican cuisine, creating opportunities for new food concepts and food trucks.
3. Jacked Mac - Emerging trend of elevated macaroni and cheese dishes, providing opportunities for gourmet food establishments to offer unique variations of this comfort food favorite.
Industry Implications
1. Fast-casual Barbeque - Opportunity for fast-casual barbeque chains to differentiate their menu offerings by incorporating unique and flavorful items like burnt ends.
2. Restaurant Chains - Potential for restaurant chains to introduce new and innovative dishes like double-smoked brisket taqos to attract customers and drive sales.
3. Gourmet Food - Growing demand for gourmet comfort foods like Jacked Mac presents opportunities for gourmet food retailers and specialty food stores to offer premium and indulgent macaroni and cheese options.
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