The Hyundai BLINK Draws Inspiration from Korean Pop Culture
Michael Hemsworth — March 3, 2021 — Autos
The conceptual Hyundai BLINK vehicle has been designed by Sachin Sing Tensing as part of his internship project and maintains an unexpected aesthetic that draws inspiration from the music industry.
The vehicle imagines a collaboration between K-pop artists and the automotive brand, and maintains a feminized aesthetic that is inspired by girl group Blackpink. The compact car would have a two-seater design along with signature black and pink details for avid fans to admire when seeking out a way to show off their prowess to onlookers on city streets.
The conceptual Hyundai BLINK vehicle highlights a feminized design that is youthful and fun, which would help the brand to speak to a different consumer base than the ones they usually target.
The vehicle imagines a collaboration between K-pop artists and the automotive brand, and maintains a feminized aesthetic that is inspired by girl group Blackpink. The compact car would have a two-seater design along with signature black and pink details for avid fans to admire when seeking out a way to show off their prowess to onlookers on city streets.
The conceptual Hyundai BLINK vehicle highlights a feminized design that is youthful and fun, which would help the brand to speak to a different consumer base than the ones they usually target.
Trend Themes
1. K-pop-inspired Vehicle Designs - The success of K-Pop culture has opened up opportunities for vehicle designs that target younger generations of consumers who are inspired by the music and style trends.
2. Feminized Vehicle Aesthetics - The Hyundai BLINK design showcases a feminized approach to vehicle design, which could disrupt the traditionally male-dominated automotive industry by offering new styles for female consumers.
3. Brand-artist Collaborations - Collaborating with popular music artists like Blackpink, who have a massive following, can create unique brand opportunities for automotive companies to create limited edition models, merchandising, and promotional events.
Industry Implications
1. Automotive Industry - Inspired by music, the Hyundai BLINK design offers a new aesthetic for small vehicles which could become a trending market for automotive manufacturers.
2. Entertainment Industry - K-Pop music and Korean pop culture has become a disruptive force in the entertainment industry, influencing fashion, art, and now leading to vehicle design collaborations with automotive brands.
3. Marketing Industry - The massive fanbase of K-Pop music and artists such as Blackpink can be leveraged through creatively designed automotive campaigns, merchandising and other marketing initiatives.
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