NY Times Emmy Nominated Stop Motion Animation
Jeremy Gutsche — June 16, 2008 — Art & Design
References: trendhunter
'Circle Squared' is an Emmy Nominated stop-motion animation. The square obsessed video features animals successively eating each other, hinting at the 'circle of life'.
The art director, Todd St. John, noted, "One creature consumes another so that it may be satisfied and continue its existence, only to give its life to be the next animal's meal."
The video was nominated for 'Outstanding New Approaches - Entertainment'.
Implications - One of the most important aspects of marketing in the 21st Century is the ability of your commercial to go viral. Companies interested in creating viral marketing would be wise to invest in ads that feature stop-motion or other visually arresting gimmicks. By focusing on entertainment first and advertising second, the company stands a good chance of having viewers watch and then share their commercials.
The art director, Todd St. John, noted, "One creature consumes another so that it may be satisfied and continue its existence, only to give its life to be the next animal's meal."
The video was nominated for 'Outstanding New Approaches - Entertainment'.
Implications - One of the most important aspects of marketing in the 21st Century is the ability of your commercial to go viral. Companies interested in creating viral marketing would be wise to invest in ads that feature stop-motion or other visually arresting gimmicks. By focusing on entertainment first and advertising second, the company stands a good chance of having viewers watch and then share their commercials.
Trend Themes
1. Stop-motion Animation Trend - Businesses can invest in creating stop-motion or visually arresting commercials to increase viral marketing and capture audience attention.
2. Circle of Life Trend - Businesses can create advertisements centered around the idea of the circle of life to create a relatable and emotional connection with audiences.
3. New Approaches in Entertainment Trend - Businesses can invest in creating innovative and unique forms of entertainment to stand out from the competition and attract viewers.
Industry Implications
1. Marketing - Marketing professionals can create visually engaging advertisements to capture the attention of potential customers and improve brand recognition.
2. Entertainment - Entertainment companies can invest in creating new and innovative forms of media to attract and retain viewers.
3. Animation - Animation studios can increase their brand recognition and attract clients by creating visually interesting and unique animations and stop-motion productions.
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