The Cioccolato Store Rebranding by Savvy Studio Has a Serious Sweet Tooth
Jana Pijak — February 5, 2012 — Art & Design
References: savvy-studio.net & trendland.net
The Cioccolato Store rebranding by Savvy Studio features sugary sweet signage and a deliciously designed interior. The pastry boutique is known for its custom desserts made for special events.
In collaboration with Savvy Studio, Cioccolato made a decision to reinvent their brand, taking its sweet shop and signage to the next level. Developing a new visual brand identity, Cioccolato dares to stand out with the use of brightly hued elements, witty sayings and sugary branding.
From tasty, whimsical furnishings and built-ins to minimalist and artful packaging, this dynamic Cioccolato Store rebranding by Savvy Studio is a bold take on the classic pastry store design.
From fun elements to design-conscious accents, this bold interior pays tribute to younger years, making visitors get in touch with their inner child.
Image Credit: Savvy Studio
In collaboration with Savvy Studio, Cioccolato made a decision to reinvent their brand, taking its sweet shop and signage to the next level. Developing a new visual brand identity, Cioccolato dares to stand out with the use of brightly hued elements, witty sayings and sugary branding.
From tasty, whimsical furnishings and built-ins to minimalist and artful packaging, this dynamic Cioccolato Store rebranding by Savvy Studio is a bold take on the classic pastry store design.
From fun elements to design-conscious accents, this bold interior pays tribute to younger years, making visitors get in touch with their inner child.
Image Credit: Savvy Studio
Trend Themes
1. Playful Branding - The trend of using playful and whimsical branding elements is on the rise in pastry boutiques, opening up disruptive innovation opportunities for packaging and visual identity designers.
2. Experience Design - As more retail shops embrace the concept of experiential design to attract customers, the pastry industry could benefit from incorporating interactive design elements and immersive experiences into their spaces.
3. Customization - With the growing demand for customized desserts and baked goods, the pastry industry could benefit from investing in technology and processes that allow for greater personalization and flexibility in production.
Industry Implications
1. Retail Design - Retail design firms could explore new opportunities in the pastry industry by offering expertise in experiential design and playful branding.
2. Packaging Design - As pastry boutiques look for ways to differentiate themselves in a crowded market, there is an opportunity for packaging designers to create unique and memorable packaging that stands out to customers.
3. Bakery Technology - There is a growing need for technology innovation in the pastry industry to facilitate customized dessert orders, such as automated decorating machines and digital design tools.
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