Chunk Foods and Pastrami Queen Partnered to Modernize a Classic
Michael Hemsworth — August 3, 2024 — Lifestyle
References: chunkfoods & vegconomist
Chunk Foods and Pastrami Queen have announced a partnership that will see the latter New York City deli introducing a plant-based pastrami care of the former brand. The Moynihan Food Hall location will be introducing The Prince powered by Chunk sandwich, which starts off with rye bread topped with Chunk's plant-based pastrami along with New York-style deli mustard and a pickle on the side. The sandwich comes as a meat-free option that's sure to catch the attention of many customers with an interest in meat-free fare.
Founder and CEO Amos Golan spoke on the Chunk Foods and Pastrami Queen partnership saying, "We’re thrilled about this partnership with Pastrami Queen, a beloved NYC institution. We can’t wait for New Yorkers to try this innovative and exclusive menu item.”
Image Credit: Chunk Foods
Founder and CEO Amos Golan spoke on the Chunk Foods and Pastrami Queen partnership saying, "We’re thrilled about this partnership with Pastrami Queen, a beloved NYC institution. We can’t wait for New Yorkers to try this innovative and exclusive menu item.”
Image Credit: Chunk Foods
Trend Themes
1. Plant-based Meat Alternatives - Plant-based meats like the one used by Chunk Foods in their pastrami present an ever-growing market catering to both vegetarians and environmentally conscious consumers.
2. Collaborations with Local Institutions - Partnerships between emerging food brands and established local institutions, such as the one between Chunk Foods and Pastrami Queen, showcase a strategic method for market entry and consumer acceptance.
3. Meat-free Dining Options - The introduction of vegan and meat-free dishes at traditional delis opens up new culinary experiences, broadening appeal to non-meat eaters and diversifying menus.
Industry Implications
1. Food Technology - Advancements in food technology enable the creation of plant-based alternatives that closely mimic traditional meat products, revolutionizing how we think about and consume food.
2. Hospitality - Restaurants and delis like Pastrami Queen that incorporate innovative plant-based options into their offerings can attract diverse customer bases and cater to a range of dietary preferences.
3. Sustainable Foods - The plant-based food industry supports sustainability efforts by providing eco-friendly alternatives to traditional meat products that reduce environmental impact.
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