Costa Designed Festive Manicures to Match Its Colorful Seasonal Cups
Laura McQuarrie — December 5, 2018 — Marketing
References: costa & cosmeticsbusiness
As well as being able to enjoy colorful seasonal coffee cups from coffeehouse chain Costa this year, customers will also be able to get a matching Christmas manicure exclusively through Nail’d It beauty salons in London.
The "Costa Christmas Nails" feature festive designs created by the brand include bold colors, shimmering textures and seasonal motifs like reindeers, snowmen and gingerbread cookies to match the festive takeaway coffee cup designs. Naturally, the coffee cups and nail art pair perfectly with one another, creating a great opportunity for a photo to be shared on social media.
For this limited-time festive promotion, Costa found itself inspired by the inventive nail art shared by its own fans on social media and conducted research to find "that 82% of women will get a manicure for a special occasion."
The "Costa Christmas Nails" feature festive designs created by the brand include bold colors, shimmering textures and seasonal motifs like reindeers, snowmen and gingerbread cookies to match the festive takeaway coffee cup designs. Naturally, the coffee cups and nail art pair perfectly with one another, creating a great opportunity for a photo to be shared on social media.
For this limited-time festive promotion, Costa found itself inspired by the inventive nail art shared by its own fans on social media and conducted research to find "that 82% of women will get a manicure for a special occasion."
Trend Themes
1. Holiday-themed Nail Art - Companies can tap into the demand for festive-themed nail art by collaborating with nail salons or creating their own seasonal designs to boost engagement and brand awareness on social media.
2. Brand Partnerships with Beauty Salons - Partnering with beauty salons to offer unique branded experiences, such as matching manicures and coffee cups, can increase consumer excitement and create a memorable association with the brand.
3. Social Media-inspired Campaigns - Drawing inspiration from user-generated content on social media, brands can create engaging campaigns that encourage user participation and generate buzz around their products or services.
Industry Implications
1. Coffee Shop Chains - Coffee shop chains can collaborate with beauty salons to offer festive-themed promotions, such as matching coffee cups and manicures, to increase foot traffic and customer engagement during the holiday season.
2. Beauty Salons - Beauty salons can partner with brands to offer unique seasonal experiences, such as festive-themed manicures and branded drinkware, to attract new customers and generate buzz on social media.
3. Consumer Goods - Consumer goods companies can create themed products and collaborate with beauty salons to offer complementary branded experiences, such as matching manicures and product packaging, to increase consumer engagement and boost sales during the festive season.
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