Chrissy Teigen & A.L.C Unveiled a Collection for Intermix
Mary Van Puymbroeck — August 14, 2017 — Pop Culture
References: intermixonline & instyle
Sports Illustrated Swimsuit model Chrissy Teigen & A.L.C. have teamed up to deliver a new collection of casual loungewear for Intermix.
Teigen is know for her candid approach to social media that has garnered her a healthy career as a social media and celebrity influencer. In a new 'On-Duty' collection with A.L.C, Teigen looks casual, yet chic. As a play on the iconic "model-off-duty" look, the collection celebrates women who are always on the go.
The collection created by Chrissy Teigen & A.L.C. will be exclusivly available at Intermix. The line consists of 16 easy-to-wear lounge pieces, flowing jersey dresses, a shearling jacket and Teigen's favorites -- easy-to-wear bodysuits. Neutral tones and polished silhouettes make the collection a timeless classic with pieces that can transition from season to season.
Teigen is know for her candid approach to social media that has garnered her a healthy career as a social media and celebrity influencer. In a new 'On-Duty' collection with A.L.C, Teigen looks casual, yet chic. As a play on the iconic "model-off-duty" look, the collection celebrates women who are always on the go.
The collection created by Chrissy Teigen & A.L.C. will be exclusivly available at Intermix. The line consists of 16 easy-to-wear lounge pieces, flowing jersey dresses, a shearling jacket and Teigen's favorites -- easy-to-wear bodysuits. Neutral tones and polished silhouettes make the collection a timeless classic with pieces that can transition from season to season.
Trend Themes
1. Casual Sportswear Collaborations - Collaborations between fashion brands and sportswear companies to create casual sportswear collections are becoming increasingly popular, offering new opportunities for innovative fashion designers.
2. Celebrity-influenced Fashion - As social media and celebrity influencers continue to shape trends in fashion, collaborations with popular figures like Chrissy Teigen offer opportunities for brands to tap into and influence new consumer demographics.
3. Versatile Loungewear - The rise of versatile loungewear collections, like the one created by Chrissy Teigen & A.L.C. for Intermix, provide opportunities for fashion designers to explore new ways of creating stylish yet comfortable clothing for women who are always on-the-go.
Industry Implications
1. Fashion Design - Fashion designers can innovate new casual sportswear designs that fuse style and comfort, inspired by the trend of casual sportswear collaborations and the rise of versatile loungewear.
2. Celebrity Marketing - Collaborations with popular figures like Chrissy Teigen offer opportunities for brands to tap into and influence new consumer demographics, making partnerships with celebrity influencers a valuable marketing strategy for companies in fashion and beyond.
3. Retail and E-commerce - The success of exclusive collections by Chrissy Teigen & A.L.C. available only at Intermix highlights the potential for retail and e-commerce businesses to create unique and exclusive product lines that capture consumer interest and drive sales.
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