A Brit and A Southerner Focuses on Chris and Heather Boothman's Travels
Riley von Niessen — January 3, 2018 — World
References: instagram & abritandasoutherner
Chris and Heather Boothman are a married couple who come from different parts of the world, with Chris from a small town near Manchester, and Heather from Jonesboro, Arkansas. Together, they created their own brand: A Brit and A Southerner.
As the couple spend most of their weekends away on short trips, their blog is most likely to appeal to those who are dedicated to travelling as much as possible, but who might also have other commitments that makes it difficult to go away for prolonged periods of time.
Given how condensed their trips tend to be, Chris and Heather Boothman show their readers how to make the most out of their time away. They do this by offering their advice on useful travel apps, hotels, restaurants, as well as specific destinations all over the globe.
With many older couples granted more time once their children leave home, blogs like A Brit and A Southerner provide a useful lens when these consumers are trying to decide on a trip.
As the couple spend most of their weekends away on short trips, their blog is most likely to appeal to those who are dedicated to travelling as much as possible, but who might also have other commitments that makes it difficult to go away for prolonged periods of time.
Given how condensed their trips tend to be, Chris and Heather Boothman show their readers how to make the most out of their time away. They do this by offering their advice on useful travel apps, hotels, restaurants, as well as specific destinations all over the globe.
With many older couples granted more time once their children leave home, blogs like A Brit and A Southerner provide a useful lens when these consumers are trying to decide on a trip.
Trend Themes
1. Weekend Getaways - Disruptive innovation opportunity: Develop innovative travel packages specifically designed for short weekend trips.
2. Travel Blogging - Disruptive innovation opportunity: Create a platform that connects travel bloggers with brands to collaborate on content and promotions.
3. Personalized Travel Recommendations - Disruptive innovation opportunity: Build an AI-powered travel recommendation engine that tailors destination suggestions based on individual preferences and constraints.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Implement AI chatbots in hotels to provide personalized recommendations and enhance guest experiences.
2. Travel Apps - Disruptive innovation opportunity: Develop a comprehensive travel app that combines booking, navigation, and itinerary planning for short trips.
3. Tourism Marketing - Disruptive innovation opportunity: Utilize virtual reality technology to showcase weekend travel destinations and attract older couples seeking shorter trips.
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