'Chop My Blood' in Wonderland April/May 2010 is a Gender-Bending Shoot
Marissa Brassfield — April 17, 2010 — Fashion
References: wonderlandmagazine & thefashionisto
If the underbust corset-wearing Gabriel Gronvik in 'Chop My Blood' for the Wonderland April/May 2010 issue doesn't illustrate how androgynous and gender-bending fashions have bubbled into the mainstream, nothing will.
Photographer Benny Horne and stylist/fashion editor Way Perry made a sensational creative team for 'Chop My Blood,' pairing female-only fashions like underbust corsets and short-sleeved blazers with men's trousers and button-down shirts.
Implications - The idea of masculinity has undergone transformation due to the number of people challenging the idea gender stereotypes. This is evident in the fashion world as androgynous fashion and metrosexual styles are dominating the streets with males unafraid to explore their feminine side. The fearlessness in these individuals looking to defy the norms is an attitude that can be adapted in the business world. Challenging the idea of acceptance is what propels brands to that high level of creativity that consumers will appreciate.
Photographer Benny Horne and stylist/fashion editor Way Perry made a sensational creative team for 'Chop My Blood,' pairing female-only fashions like underbust corsets and short-sleeved blazers with men's trousers and button-down shirts.
Implications - The idea of masculinity has undergone transformation due to the number of people challenging the idea gender stereotypes. This is evident in the fashion world as androgynous fashion and metrosexual styles are dominating the streets with males unafraid to explore their feminine side. The fearlessness in these individuals looking to defy the norms is an attitude that can be adapted in the business world. Challenging the idea of acceptance is what propels brands to that high level of creativity that consumers will appreciate.
Trend Themes
1. Androgynous Fashion - The fashion industry is seeing an increase in androgynous fashion, with men embracing traditionally feminine styles.
2. Gender-bending Styles - Gender-bending styles are becoming more mainstream, challenging traditional notions of masculinity and femininity.
3. Metrosexual Movement - The rise of the metrosexual movement is leading to a blurring of traditional gender boundaries in fashion and personal style.
Industry Implications
1. Fashion - The fashion industry has the opportunity to embrace androgynous fashion and gender-bending styles, catering to a broader range of consumers.
2. Beauty - The beauty industry can explore new products and marketing strategies to cater to individuals looking to defy traditional beauty standards.
3. Advertising - Advertising agencies can create campaigns that challenge gender norms and inspire individuals to embrace their individuality.
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