GLH Hotels' Site Encourages Guests to 'Choose Your Own Room'
Laura McQuarrie — July 13, 2016 — World
References: chooseyourownroom & psfk
Knowing that travelers choose to stay at hotels for a number of different reasons, GLH Hotels is now offering a 'Choose Your Own Room' experience for guests.
The new site from the global hotel operator puts a highly customized spin on the booking process, promising people the chance to "Choose your own room, not the one we give you."
Users of the Choose Your Own Room site are able to refine their searches by looking for rooms in a variety of categories such as "for families," "on a budget" or "with a view." Since the site also puts an emphasis on the individual characteristics of the rooms available, users are able to preview a room's layout, floor plan and amenities through GLH Hotels.
The new site from the global hotel operator puts a highly customized spin on the booking process, promising people the chance to "Choose your own room, not the one we give you."
Users of the Choose Your Own Room site are able to refine their searches by looking for rooms in a variety of categories such as "for families," "on a budget" or "with a view." Since the site also puts an emphasis on the individual characteristics of the rooms available, users are able to preview a room's layout, floor plan and amenities through GLH Hotels.
Trend Themes
1. Customizable Hotel Bookings - Allowing guests to choose their own room is a trend that could disrupt the traditional hotel booking process and encourage hotels to focus more on personalization and customization.
2. Room Preview Technology - The use of room preview technology allows guests to get a better idea of what their hotel room will look like before they arrive, which could encourage hotels to use virtual and augmented reality technology to enhance the guest experience.
3. Unique Room Categories - Creating unique room categories that cater to specific guest needs, such as 'for families' or 'with a view,' could disrupt the traditional room categorization system and make it easier for guests to find the perfect room for their needs.
Industry Implications
1. Hospitality - The hospitality industry could benefit from the trend of customizable hotel bookings by offering guests a more personalized experience that caters to their specific needs and preferences.
2. Travel - The travel industry could leverage the trend of room preview technology to offer guests a more immersive and engaging experience, which could lead to increased bookings and customer loyalty.
3. Technology - The use of virtual and augmented reality technology in the hotel industry could disrupt traditional booking processes and enhance the overall guest experience, which could present new opportunities for technology companies.
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