Marou's Chocolate Set for Air France Celebrates the Brand's 80th
Laura McQuarrie — May 7, 2014 — World
References: marouchocolate & thedieline
Marou Chocolate was approached by Air France to create a decadent chocolate set for its annual charity gala, using the 'Paris to Saigon' charity gala theme as inspiration. With Air France celebrating its 80th anniversary this year, Marou Chocolate had a rich brand history to draw from for its designs. The airline's first ever flight between France and Saigon was in 1931 and the plane was named 'Champagne,' which sets the tone for the kind of experience you can expect on board.
The three-piece chocolate set focuses on celebrating a "silky smooth ride" from country to country through three things: the history of Air France, the ties between France and Vietnam and the brand as a representation of elegance and refinement.
The three-piece chocolate set focuses on celebrating a "silky smooth ride" from country to country through three things: the history of Air France, the ties between France and Vietnam and the brand as a representation of elegance and refinement.
Trend Themes
1. Decadent Airline Chocolates - Opportunity for airlines to collaborate with luxury chocolate brands to create unique in-flight experiences
2. Charity Gala Collaborations - Collaborative opportunities between brands and charities to create limited-edition products for special events
3. Celebrating Brand History - Brands can leverage their rich history and heritage to create unique products and experiences
Industry Implications
1. Airlines - Airlines can explore collaborations with luxury brands to enhance their in-flight offerings and provide a differentiated experience
2. Chocolate - Chocolate brands can partner with airlines and other industries to create exclusive and customized products
3. Charities - Charities can collaborate with brands to create special edition products or experiences that raise funds for their causes
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