Crumbl is Baking Up a New Chocolate Mallow Cupcake Cookie
Katherine Pendrill — May 17, 2023 — Lifestyle
Crumbl is offering its take on a classic chocolate-coated marshmallow cookie with the launch of its new Chocolate Mallow Cupcake Cookie.
Available as part of the brand's rotating cookie lineup for the week ending on May 20, 2023, the new Chocolate Mallow Cupcake Cookie is a gooey chocolate treat. This creative cookie starts with a chocolate cake cookie base topped with a fluffy marshmallow whipped cream, a rich chocolate glaze, and then decorative white icing loops. The new flavor is a dramatic contrast to Crumbl's other new cookie – the Honey Cake Cookie featuring Teddy Grahams – which boasts light honey and gram flavors.
Both of these new flavors have arrived while Crumbl is in the midst of a social media giveaway of a 4-Pack Box to 4 lucky fans.
Image Credit: Crumbl
Available as part of the brand's rotating cookie lineup for the week ending on May 20, 2023, the new Chocolate Mallow Cupcake Cookie is a gooey chocolate treat. This creative cookie starts with a chocolate cake cookie base topped with a fluffy marshmallow whipped cream, a rich chocolate glaze, and then decorative white icing loops. The new flavor is a dramatic contrast to Crumbl's other new cookie – the Honey Cake Cookie featuring Teddy Grahams – which boasts light honey and gram flavors.
Both of these new flavors have arrived while Crumbl is in the midst of a social media giveaway of a 4-Pack Box to 4 lucky fans.
Image Credit: Crumbl
Trend Themes
1. Gourmet Cookies - Crumbl's new Chocolate Mallow Cupcake Cookie highlights a trend for gourmet cookies with unusual flavor combinations.
2. Limited Time Offerings - Crumbl's rotating cookie lineup featuring the new Chocolate Mallow Cupcake Cookie and Honey Cake Cookie showcases a trend for limited time offerings.
3. Social Media Giveaways - Crumbl's social media giveaway of a 4-Pack Box to 4 lucky fans highlights a trend for engaging customers through social media promotions.
Industry Implications
1. Bakery - The bakery industry can take advantage of the trend for gourmet cookies with unique flavor combinations, introducing new creative ideas to their menus.
2. Food Service - The food service industry can benefit from the trend for limited time offerings, drawing customers in to try new products and increase sales.
3. Social Media Marketing - Businesses can utilize the trend for social media giveaways to increase engagement and promote their brand to a wider audience.
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