The Nomo Chocolate Lollies Have a Child-Friendly Format
Michael Hemsworth — August 5, 2021 — Marketing
References: nomochoc & conveniencestore
The Nomo chocolate lollies from the vegan and free-from chocolate brand are being launched as part of its foray into the world of children's confectionery to offer youngsters an alternative option to enjoy. The chocolate lollipops come in packs of three with a creamy formula and are all free from dairy. Each of the treats are packaged with a friendly character on the exterior wrapping including Mo, Jo and Flo to help make them more appealing to youngsters.
Brand Manager Jacqueline Tyrrell explained the inspiration behind the new Nomo chocolate lollies further saying, "Nomo has established itself as the UK’s number one adult vegan and free from chocolate brand and we are so excited to be able to cater for younger customers with our Nomo kids’ products. Roughly 5% of children in the UK suffer from a food allergy or intolerance and this often impacts the whole household. For caregivers, this means it can be difficult to find treats that are suitable for the whole family without someone feeling left out. Nomo is as delicious as mainstream chocolate and has the added benefit of being free from dairy, gluten, egg and nuts, which makes our three pack of lollies a wonderfully inclusive choice for families."
Brand Manager Jacqueline Tyrrell explained the inspiration behind the new Nomo chocolate lollies further saying, "Nomo has established itself as the UK’s number one adult vegan and free from chocolate brand and we are so excited to be able to cater for younger customers with our Nomo kids’ products. Roughly 5% of children in the UK suffer from a food allergy or intolerance and this often impacts the whole household. For caregivers, this means it can be difficult to find treats that are suitable for the whole family without someone feeling left out. Nomo is as delicious as mainstream chocolate and has the added benefit of being free from dairy, gluten, egg and nuts, which makes our three pack of lollies a wonderfully inclusive choice for families."
Trend Themes
1. Free-from Chocolate - The growing demand for free-from and vegan chocolates could spur the development of more child-friendly confectionery options.
2. Child-friendly Packaging - The use of friendly characters and appealing packaging designs could be leveraged to entice young consumers to try new products.
3. Inclusive Treats - The creation of delicious treats that cater to a wide range of dietary preferences and restrictions can open up new markets and loyal customers.
Industry Implications
1. Confectionery - Confectionery companies can tap into the growing demand for free-from and vegan snacks by developing more child-friendly and inclusive products.
2. Food and Beverage - The food and beverage industry can explore opportunities to create new products that cater to a wider range of dietary preferences, including those with food allergies and intolerances.
3. Retail - Retailers can expand their offerings by including a variety of free-from and vegan products, such as the Nomo chocolate lollies, to appeal to a wider range of consumers.
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