Love Cocoa Paired Restorative Yoga and "Soothing Chocolate Meditation"
Laura McQuarrie — March 2, 2018 — Lifestyle
References: eventbrite & wellandgood
Love Cocoa, a creator of handmade chocolate gifts and treats, recently held a wellness-themed chocolate event in partnership with UK-based yoga instructor Guzel Mursalimova.
The first half of the 'Soothing Chocolate Meditation and Healing Restorative Yoga' event centered around getting attendees to deeply enjoy "new spectrum of chocolate flavours and sensations" of an organic, vegan luxury Love Cocoa chocolate bar through ancient Buddhist, mindfulness and mediation techniques. The second half of the event paired yoga, essential oils and myofascial release to inspire a total sense of calm and feel-good bliss.
Although chocolate is often thought of only as an indulgence, high-quality cocoa offers numerous health benefits, including antioxidants to support the brain and memory, as well as other benefits for heart health and mood management.
The first half of the 'Soothing Chocolate Meditation and Healing Restorative Yoga' event centered around getting attendees to deeply enjoy "new spectrum of chocolate flavours and sensations" of an organic, vegan luxury Love Cocoa chocolate bar through ancient Buddhist, mindfulness and mediation techniques. The second half of the event paired yoga, essential oils and myofascial release to inspire a total sense of calm and feel-good bliss.
Although chocolate is often thought of only as an indulgence, high-quality cocoa offers numerous health benefits, including antioxidants to support the brain and memory, as well as other benefits for heart health and mood management.
Trend Themes
1. Wellness-themed Events - Creating relaxing environments for customers to enjoy products and activities that are beneficial to their health can increase interest and engagement.
2. Mindfulness-based Consumption - Encouraging customers to be more mindful and present while they consume products can increase satisfaction and create deeper connections with the brand.
3. Holistic Combinations - Pairing complementary products and activities can create unique experiences that appeal to a wider audience and differentiate from competitors.
Industry Implications
1. Chocolate and Confectionery - Incorporating health and wellness benefits into chocolate can appeal to health-conscious consumers and differentiate from traditional indulgence-focused brands.
2. Yoga and Fitness - Partnering with brands in the health and wellness industry can create mutually beneficial opportunities to offer unique experiences that encourage overall wellbeing.
3. Event Planning and Hospitality - Offering unique and engaging experiences can help event planners differentiate their services and create memorable experiences for attendees.
3.1
Score
Popularity
Activity
Freshness
