This Chocolate Assortment Appeals to Women Who Love Horoscopes
Laura McQuarrie — December 4, 2015 — Lifestyle
References: behance.net & packagingoftheworld
Pavolv's Design created this concept for a chocolate assortment with an astological theme. The chocolate box set was designed with a very specific demographic in mind—romantic young women who like to read horoscopes, read magazines and enjoy tea in the evening with a group of girlfriends.
The box of chocolates is segmented into 12 different sections, which are based off of each zodiac sign. The inside of the box is adorned with a starry pattern and once all the individually wrapped chocolate candies have been consumed, there's even a fortune at the bottom of the box that corresponds with each sun sign.
This chocolate box packaging design speaks to the consumer desire for personalization and feeling as if a part of a product's experience has been tailor-made for each individual user.
The box of chocolates is segmented into 12 different sections, which are based off of each zodiac sign. The inside of the box is adorned with a starry pattern and once all the individually wrapped chocolate candies have been consumed, there's even a fortune at the bottom of the box that corresponds with each sun sign.
This chocolate box packaging design speaks to the consumer desire for personalization and feeling as if a part of a product's experience has been tailor-made for each individual user.
Trend Themes
1. Astrology-inspired Products - Creating products tailored to specific zodiac signs or astrological themes can appeal to a niche consumer base and provide a personalized experience.
2. Fortune-telling Bonuses - Adding small, custom messages or fortunes in products can enhance the consumer experience and provide additional value to the purchase.
3. Segmented Packaging Design - Segmenting product packaging into smaller, targeted sections can increase potential for personalization and enhance a brand's appeal to specific consumer demographics.
Industry Implications
1. Confectionery - Confectionery companies can capitalize on the trend of personalized products and segmented packaging by creating products tailored to specific tastes or demographic preferences.
2. Lifestyle Magazines - Lifestyle magazines can tap into the trend of astrology-inspired products by creating and promoting products themselves or featuring partnerships with astrology product brands.
3. Personalized Merchandise - The trend of personalized products can expand to other industries, such as clothing or home decor, by creating customized items that cater to specific interests or preferences of consumers.
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