Bobo’s Chocolate Almond Brownie Oat Bar Supports 'There with Care'
Katherine Pendrill — April 30, 2020 — Social Good
Bobo’s recently launched a limited-edition Chocolate Almond Brownie Oat Bar in support of a three-year-old Colorado girl who has been battling brain cancer. As Bobo's CEO T.J. McIntyre explains, "We were touched when we heard Nora’s story and knew we had to do something to help. As a company born from a mother and daughter baking tradition, our mission is to always to ‘bake with love’ and to feed everyone like family."
The new bar was dreamed up after the Boulder-based Bobo's team connected with the local nonprofit, There With Care, and met a girl named Nora who is battling brain cancer. To honor her courage, Bobo's teamed up with Nora to create the 'There With Care Chocolate Almond Brownie Oat Bar.' The new flavor is driven by Nora's love of chocolate and boasts the nutty taste of almonds. But what makes the bar truly special is that 100% will be donated to There With Care, which provides critical resources for children and families in the US facing medical crises.
Image Credit: Bobo's.
The new bar was dreamed up after the Boulder-based Bobo's team connected with the local nonprofit, There With Care, and met a girl named Nora who is battling brain cancer. To honor her courage, Bobo's teamed up with Nora to create the 'There With Care Chocolate Almond Brownie Oat Bar.' The new flavor is driven by Nora's love of chocolate and boasts the nutty taste of almonds. But what makes the bar truly special is that 100% will be donated to There With Care, which provides critical resources for children and families in the US facing medical crises.
Image Credit: Bobo's.
Trend Themes
1. Charitable Food Products - Opportunity to create limited-edition food products that support charitable causes.
2. Collaborations with Nonprofits - Opportunity for businesses to collaborate with nonprofits to create mutually beneficial products.
3. Socially Conscious Consumption - Opportunity to tap into the growing consumer demand for products that give back to the community.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create charitable products that resonate with consumers.
2. Nonprofit - Opportunity for nonprofits to collaborate with businesses to raise funds and increase awareness.
3. Consumer Goods - Opportunity for consumer goods companies to align their products with charities and social causes.
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