The 'Choco & Co' Brand Was Inspired by Building Materials
Mishal Omar — December 7, 2016 — Lifestyle
References: isabeldepeque & packagingoftheworld
The company Choco & Co enlisted Isabel de Peque to create branding for its chocolates, who did so by being inspired by major cities from around the world.
The chocolate company is based in Madrid, New York, Paris and London and so its new branding was designed to represent those cities in a new and unique way. Rather than reveal the architectural landscapes of the cities as most would do, Isabel de Peque instead was inspired by the building materials that make up those landscapes in the various cities. As a result, she chose wood to represent New York, stone to represent Madrid, brick to represent London and metal to represent Paris.
This chocolate branding provides a unique interpretation of the cities it represents, resulting in a more standout branding experience for consumers.
The chocolate company is based in Madrid, New York, Paris and London and so its new branding was designed to represent those cities in a new and unique way. Rather than reveal the architectural landscapes of the cities as most would do, Isabel de Peque instead was inspired by the building materials that make up those landscapes in the various cities. As a result, she chose wood to represent New York, stone to represent Madrid, brick to represent London and metal to represent Paris.
This chocolate branding provides a unique interpretation of the cities it represents, resulting in a more standout branding experience for consumers.
Trend Themes
1. Architectural-inspired Branding - Designing branding elements that take inspiration from architectural materials and landscapes in a unique way.
2. Geographic-inspired Branding - Designing branding elements that take inspiration from the unique attributes of different geographic regions around the world.
3. Standout Branding Experience - Creating a memorable and distinctive branding experience for consumers by utilizing unique and unexpected design elements.
Industry Implications
1. Chocolate/candy Industry - Innovative branding strategies can set chocolate/candy brands apart and increase consumer interest and engagement.
2. Architecture/construction Industry - Branding strategies inspired by architectural materials and landscapes can create a unique brand identity and stand out in a crowded marketplace.
3. Tourism/travel Industry - Geographically inspired branding can attract tourists and travelers who are interested in cultural exploration and aesthetic experiences.
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