Nike Unveils Imagery for the Upcoming Nike Dunk High 'Lunar New Year'
Nike has finally debuted imagery for the upcoming Nike Dunk High in ‘Lunar New Year.’ The sneakers feature a white leather base with smokey suede overlays, green sock lining, and a tan Swoosh, making this release a neutral-lovers dream. When it comes to the laces, Nike opts for a traditional white set that perfectly complements the uppers. The tongue tag swaps out the Nike emblem for Chinese phrases, and an image of a golden mountain logo on the ankle is symbolic of the moniker Chinese immigrants gave San Francisco during the gold rush.
The sneakers are rounded off with a white midsole and transparent baby blue outsole. The Nike Dunk High ‘Lunar New Year’ launches in January 2023 at Nike and select retailers.
Image Credit: YankeeKicks
The sneakers are rounded off with a white midsole and transparent baby blue outsole. The Nike Dunk High ‘Lunar New Year’ launches in January 2023 at Nike and select retailers.
Image Credit: YankeeKicks
Trend Themes
1. Holiday-themed Footwear - The development of holiday-themed footwear provides opportunities for seasonal branding and increased consumer engagement.
2. Cultural Collaborations - Collaborations with culturally significant events and symbols present avenues for diverse and inclusive brand representations.
3. Premium Neutrals - The release of neutral colorways with higher quality materials cater to consumers who value minimalist design and sophisticated style.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can capitalize on the trend of creating proprietary designs inspired by seasonal events.
2. Cultural Marketing - Marketing industries that cater to specific cultural celebrations can benefit from collaborations with well-known brands.
3. Sneaker Retail - Retailers of popular sneaker brands can leverage the enthusiasm of sneakerheads by stocking up on seasonal or limited edition releases.
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