This Food Product's Branding is Inspired by Its Asian Roots
Mishal Omar — November 7, 2016 — Lifestyle
References: packagingoftheworld
This Thai chili fish sauce features dynamic flavors and packaging that stands out from its competitors.
Fish sauce is a condiment used in Thailand and Vietnam that is made from fermented anchovies and salt. Called 'Pamonthaa,' this sauce brand's packaging was designed by the creative agency 'ALLIDEASTUDIO.' The packaging features bold colors and illustrations of flowers that are made up of dots, while an image of potential uses for this chili fish sauce is placed on the back of the jar. The condiment is not simply a fish sauce, it also contains black curry for extra flavor.
This popular sauce features dynamic flavors and its bold packaging is able to expertly represent its cultural roots.
Fish sauce is a condiment used in Thailand and Vietnam that is made from fermented anchovies and salt. Called 'Pamonthaa,' this sauce brand's packaging was designed by the creative agency 'ALLIDEASTUDIO.' The packaging features bold colors and illustrations of flowers that are made up of dots, while an image of potential uses for this chili fish sauce is placed on the back of the jar. The condiment is not simply a fish sauce, it also contains black curry for extra flavor.
This popular sauce features dynamic flavors and its bold packaging is able to expertly represent its cultural roots.
Trend Themes
1. Bold Packaging - Exploring bold packaging designs can help food brands stand out in a crowded market.
2. Cultural Representation - Incorporating cultural elements into product branding can create a unique and authentic experience for consumers.
3. Flavor Innovation - Developing unique flavor combinations, such as adding black curry to fish sauce, can differentiate a product in the market.
Industry Implications
1. Food Packaging - The food packaging industry can explore incorporating bold and culturally-inspired designs to enhance brand identity.
2. Ethnic Food - The ethnic food industry can embrace flavor innovation and cultural representation to meet the evolving preferences of consumers.
3. Condiments - The condiments industry can experiment with unique flavor combinations to create distinct and memorable products.
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