GRAACC's Bald Cartoons Support Children with Cancer
Laura McQuarrie — April 24, 2014 — Marketing
References: baldcartoons & prexamples
April in Brazil marks Cancer Awareness Month and in support of children with cancer, children's hospital GRAACC devised the 'Bald Cartoons' campaign. The campaign features iconic cartoon characters like Garfield, Hello Kitty, Mr. Potato Head, plus the adventurous Finn and Jake with their heads shaved.
In addition to the many medical treatments that no kid should have to go through, one of the roughest parts of radiation kids face is being teased for losing their hair. The Bald Cartoons show that all kids deserve to be seen and treated just as any other child. On the Bald Cartoons website, there are a ton of free downloads including posters and social media avatars you can use to show your support for this cause.
In addition to the many medical treatments that no kid should have to go through, one of the roughest parts of radiation kids face is being teased for losing their hair. The Bald Cartoons show that all kids deserve to be seen and treated just as any other child. On the Bald Cartoons website, there are a ton of free downloads including posters and social media avatars you can use to show your support for this cause.
Trend Themes
1. Cancer Awareness Campaigns - An opportunity for companies to support cancer patients and raise awareness through creative campaigns.
2. Cartoon Character Marketing - Using familiar cartoon characters to engage with audiences and promote a cause or product.
3. Inclusive Representation - Highlighting the importance of inclusive representation and breaking stereotypes through initiatives like the Bald Cartoons campaign.
Industry Implications
1. Healthcare - Opportunity to provide support services and resources for cancer patients and their families.
2. Marketing and Advertising - Opportunities for companies to create impactful marketing campaigns and connect with their target audience through relatable cartoon characters.
3. Social Causes - Organizations can leverage campaigns like Bald Cartoons to raise awareness, donations, and support for important social causes.
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