UNICEF Projects Images of Child Refugees onto Sweden's Streets
Laura McQuarrie — October 22, 2013 — Social Good
References: facebook & creativeguerrillamarketing
To raise awareness on the staggering number of child refugees in Sweden, UNICEF put together an extremely haunting guerilla campaign. Silhouettes of children were projected onto buildings, benches and bridges in Sweden. The silhouettes were cast in a blue light that gives these children ethereal ghost-like qualities.
Unless you went out looking for these silhouettes, they would be pretty difficult to spot. One of the most frightening things is that no one even seems to take notice of them. This is a powerful way to represent the 3,500 child refugees that are now living on the streets of Sweden.
To help spread the word on this child refugees, UNICEF is encouraging people to sign a petition on its Facebook page.
Unless you went out looking for these silhouettes, they would be pretty difficult to spot. One of the most frightening things is that no one even seems to take notice of them. This is a powerful way to represent the 3,500 child refugees that are now living on the streets of Sweden.
To help spread the word on this child refugees, UNICEF is encouraging people to sign a petition on its Facebook page.
Trend Themes
1. Child Refugee Awareness - Opportunity for nonprofits and advocacy groups to leverage guerilla campaigns and social media to raise awareness of child refugee crises around the world.
2. Guerilla Projection Advertising - Opportunity for marketing agencies to use projection mapping technology in creative and socially impactful ways, similar to UNICEF's child refugee campaign.
3. Social Media Petitioning - Opportunity for organizations to leverage social media platforms for petition campaigns as a means to drive tangible change and to raise awareness of social issues.
Industry Implications
1. Nonprofits - Nonprofits can leverage guerilla campaigns and social media to amplify the message of child refugee crises worldwide.
2. Marketing Agencies - Marketing agencies can explore opportunities to use projection mapping technology for guerilla campaigns that have a social impact, similar to UNICEF's child refugee campaign.
3. Social Media Platforms - Social media platforms can drive tangible change by enabling organizations to leverage their platforms for petition campaigns and to raise awareness of social issues.
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