The Free2Work App Scans Barcodes to Unveil Standards of the Company
Parul Rohatgi — November 7, 2011 — Social Good
References: itunes.apple & humanityunited.org
When buying something at the mall, it's always comforting to know your purchase did not use child labor, and the Free2Work app now allows consumers to look into these goings on.
Free2work has introduced a new iPhone and android app with a barcode-scanning feature, which will make it easier for ethical customers to support manufacturing that does not involve child or forced labor. Free2work evaluates companies on their labor standards and offers information to customers through its Free2work app. The cool part of the app is that it uses a scanner to scan the barcode of a product, and gets instant information about the company's effort to take care of child labor or forced labor in its supply chain, so consumers are given the right information, right when they need it.
Free2work has introduced a new iPhone and android app with a barcode-scanning feature, which will make it easier for ethical customers to support manufacturing that does not involve child or forced labor. Free2work evaluates companies on their labor standards and offers information to customers through its Free2work app. The cool part of the app is that it uses a scanner to scan the barcode of a product, and gets instant information about the company's effort to take care of child labor or forced labor in its supply chain, so consumers are given the right information, right when they need it.
Trend Themes
1. Ethical Consumerism - Opportunity to create apps that provide information on ethical practices of companies, such as the Free2Work app that scans barcodes to unveil labor standards.
2. Supply Chain Transparency - Opportunity to develop technology that allows consumers to easily access information about a product's supply chain, like the Free2Work app's barcode-scanning feature.
3. Social Responsibility - Opportunity to promote companies that prioritize social responsibility by providing consumers with information on labor standards, like Free2Work's evaluation system.
Industry Implications
1. Retail - Retailers can benefit from integrating apps like Free2Work into their customer experience, enabling ethical consumerism.
2. Technology - The technology industry can develop innovative barcode-scanning features that enhance supply chain transparency and promote ethical practices.
3. Manufacturing - Manufacturers can leverage supply chain transparency apps like Free2Work to demonstrate their commitment to avoiding child and forced labor in their production processes.
2.4
Score
Popularity
Activity
Freshness
