KFC's New Ad Features a Shouting Match Over Its Chicken Share Bucket
Katherine Pendrill — October 31, 2016 — Marketing
References: youtube & brandeating
To celebrate the launch of its new Chicken Share Bucket, KFC created a 30-second ad that draws inspiration from the world of sports. With football season officially underway, the new ad helps to highlight KFC's newest menu item as the perfect tailgating snack.
In the ad titled 'Bad Call,' KFC's iconic Colonel Sanders is seen getting into a shouting match with a referee on the sidelines of a football game. Despite the raised voices and wild gestures, both the Colonel and the referee demonstrate nothing but enthusiasm over the delicious new Chicken Share Bucket. The idea is to translate the energy and enthusiasm football fans have for each game by applying the same attitude to the shareable new dish.
In the ad titled 'Bad Call,' KFC's iconic Colonel Sanders is seen getting into a shouting match with a referee on the sidelines of a football game. Despite the raised voices and wild gestures, both the Colonel and the referee demonstrate nothing but enthusiasm over the delicious new Chicken Share Bucket. The idea is to translate the energy and enthusiasm football fans have for each game by applying the same attitude to the shareable new dish.
Trend Themes
1. Sports-inspired Advertising - Opportunity to create ads inspired by sports to target fans and promote products in a fun and engaging way.
2. Menu Item Tailoring - Opportunity to tailor menu items to specific events or occasions to increase relevance and sales.
3. Humorous Marketing - Opportunity to use humor in marketing campaigns to create memorable and shareable content.
Industry Implications
1. Fast Food - Opportunity for fast food companies to create tailgate-inspired menus and use sports-inspired advertising to target fans.
2. Advertising and Marketing - Opportunity for advertising agencies to create entertaining and humorous ads that resonate with audiences and promote products.
3. Sports - Opportunity for sports teams and organizations to partner with food companies to create tailgate-inspired menus and promotions for game day events.
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