The Wendy's Fresh Mozzarella Chicken Sandwich and Salad are Unexpected
Michael Hemsworth — March 31, 2017 — Marketing
References: brandeating
Fast food restaurants aren't usually associated with having fresh ingredients, but the Wendy's Fresh Mozzarella Chicken Sandwich and Salad aim to end this preconception.
The limited-edition Fresh Mozzarella Chicken Sandwich and Fresh Mozzarella Chicken Salad are expected to launch in early April, and offer an artisan-inspired flavor experience for guests.
Aside from offering the fresh mozzarella ingredient, the chicken sandwich will also be topped with balsamic diced tomatoes that will be prepared fresh in the restaurants twice a day. This comes as an unexpected yet competitive move by the brand in order to satisfy consumers who are looking for healthier, fresher choices for lunch and dinner that are convenient to pick up.
The Wendy's Fresh Mozzarella Chicken Sandwich and Salad are set to only be available for a limited-time.
The limited-edition Fresh Mozzarella Chicken Sandwich and Fresh Mozzarella Chicken Salad are expected to launch in early April, and offer an artisan-inspired flavor experience for guests.
Aside from offering the fresh mozzarella ingredient, the chicken sandwich will also be topped with balsamic diced tomatoes that will be prepared fresh in the restaurants twice a day. This comes as an unexpected yet competitive move by the brand in order to satisfy consumers who are looking for healthier, fresher choices for lunch and dinner that are convenient to pick up.
The Wendy's Fresh Mozzarella Chicken Sandwich and Salad are set to only be available for a limited-time.
Trend Themes
1. Artisanal Fast Food - Fast food restaurants introducing artisan-inspired ingredients and flavor experiences to challenge preconceptions.
2. Fresh Ingredient Offerings - Brands incorporating fresh ingredients and preparation methods into their fast food menus to meet consumer demand for healthier options.
3. Limited-time Menu Items - Restaurants launching limited-edition menu items to create buzz and drive customer excitement.
Industry Implications
1. Fast Food - Fast food chains seeking to differentiate themselves by offering artisan-inspired menu items with fresh ingredients.
2. Food Service - Food service providers adapting their offerings to include more fresh and healthy options for time-constrained consumers.
3. Restaurant - Restaurants creating limited-time menu items to boost sales and attract new customers.
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