KFC's Chicken Littles Serve as a Lighter Dinner Option
Katherine Pendrill — September 14, 2016 — Lifestyle
References: kfc & brandeating
KFC recently updated its popular Chicken Littles to provide consumers with a snack-sized meal option that is just as flavorful as its larger chicken sandwiches. With a growing number of consumers opting for snacks and small plates instead of full-sized entrees, the Chicken Littles serve as a lighter menu option.
While the Chicken Littles are not a new addition to the KFC menu, they recently received a slight update in the form of a sesame seed bun. Aside from the replacement of the plain buns, the rest of the sandwich still consists of a breaded chicken tender, mayo and pickles.
For those with slightly bigger appetites, the chain is offering a $5 Fill-Up Box Combo that features two of the tiny chicken sandwiches, mashed potatoes with gravy, a cookie and a medium drink.
While the Chicken Littles are not a new addition to the KFC menu, they recently received a slight update in the form of a sesame seed bun. Aside from the replacement of the plain buns, the rest of the sandwich still consists of a breaded chicken tender, mayo and pickles.
For those with slightly bigger appetites, the chain is offering a $5 Fill-Up Box Combo that features two of the tiny chicken sandwiches, mashed potatoes with gravy, a cookie and a medium drink.
Trend Themes
1. Snack-sized Meals - With a growing number of consumers opting for snacks and small plates, there is an opportunity for businesses to offer snack-sized versions of popular menu items.
2. Lighter Menu Options - As consumers look for healthier choices, there is a potential for businesses to create lighter versions of popular dishes or introduce new menu items with lower calorie counts.
3. Convenience-focused Dining - With the rise of on-the-go eating, businesses can tap into the trend by offering quick, grab-and-go meals that are easy for consumers to enjoy while they're on the move.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend by introducing snack-sized meals and lighter menu options to cater to the changing preferences of consumers.
2. Food Packaging - As the demand for convenient dining options increases, there is an opportunity for food packaging companies to create innovative and eco-friendly packaging solutions for snack-sized meals.
3. Healthy Food - With the growing focus on health-conscious choices, the healthy food industry can develop and promote snack-sized meals that are nutritious and satisfying.
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