Tostitos® and Chef Matt Basile Team Up for Signature Recipes
Jana Pijak — May 12, 2021 — Lifestyle
References: tastyrewards
Tostitos® and brand ambassador Chef Matt Basile have teamed up on a set of signature recipes that spotlight its range of crunchy snacks, salsa and dips. Canadian chef Basile is also a best-selling cookbook author and the founder of Toronto-based street food brand Fidel Gastro's.
"Tostitos® products have always been a staple in my home, so I am excited to be putting a unique spin on some of my favourite products. Over the course of the year, I’ll share simple and approachable recipes that are fun and don’t require hours in the kitchen, but will be sure to impress your loved ones," said the chef about his new brand ambassador role.
Sure to inspire consumers at home, featured recipes include a folded omelette-quesadilla Nacho Average Brunch dish, Poke Bites featuring Tostitos® Scoops!® tortilla chips and Mango Pineapple Fried Rice with Tostitos® Strips tortilla chips to name a few. Each recipe is effortless and easy to recreate, require minimal effort at home while maximizing flavor and texture.
Image Credit: TOSTITOS®
"Tostitos® products have always been a staple in my home, so I am excited to be putting a unique spin on some of my favourite products. Over the course of the year, I’ll share simple and approachable recipes that are fun and don’t require hours in the kitchen, but will be sure to impress your loved ones," said the chef about his new brand ambassador role.
Sure to inspire consumers at home, featured recipes include a folded omelette-quesadilla Nacho Average Brunch dish, Poke Bites featuring Tostitos® Scoops!® tortilla chips and Mango Pineapple Fried Rice with Tostitos® Strips tortilla chips to name a few. Each recipe is effortless and easy to recreate, require minimal effort at home while maximizing flavor and texture.
Image Credit: TOSTITOS®
Trend Themes
1. Chef-created Snack Recipes - More brands are teaming up with chefs to create unique and approachable snack recipes that can be easily recreated at home.
2. Minimal Effort Recipes - The trend of minimal effort recipes for snacks and appetizers is gaining popularity, with consumers seeking easy and convenient options that still pack a flavorful punch.
3. Product Innovation - Brands can innovate their product offerings by teaming up with chefs to create unique recipes that highlight the versatility of their products and inspire consumers to try new things.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from creating partnerships between brands and chefs to showcase new and unique snack recipes that appeal to consumers.
2. Home Cooking - Home cooking industries can leverage the trend of minimal effort recipes and chef partnerships to promote easy and approachable snack options for consumers.
3. Culinary Arts - The culinary arts industry can benefit from collaborating with brands to create new and innovative recipes that showcase the versatility of products and highlight the creativity of chefs.
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