The Cheetos Curls 'Winter White Cheddar' Supports USA Curling
Michael Hemsworth — January 11, 2018 — Lifestyle
The Cheetos Curls 'Winter White Cheddar' have been unveiled by the brand as a new snack that shows support for USA Curling in anticipation of the Pyeongchang 2018 Olympic and Paralympic Winter Games.
The snack is reported to have a bold white cheddar flavor and the same satisfying crunch that the brand is renowned for.
The Cheetos Curls 'Winter White Cheddar' snack has been unveiled in unison with a new marketing campaign starring Todrick Hall, Vernon Davis and LaDainian Tomlinson, which sees them performing a celebratory dance move called, "The Curl." The humorous campaign shows support for the USA Curling Team as they prepare to compete in the winter games.
The limited-edition snack is set to be available beginning on February 12 while supplies last.
The snack is reported to have a bold white cheddar flavor and the same satisfying crunch that the brand is renowned for.
The Cheetos Curls 'Winter White Cheddar' snack has been unveiled in unison with a new marketing campaign starring Todrick Hall, Vernon Davis and LaDainian Tomlinson, which sees them performing a celebratory dance move called, "The Curl." The humorous campaign shows support for the USA Curling Team as they prepare to compete in the winter games.
The limited-edition snack is set to be available beginning on February 12 while supplies last.
Trend Themes
1. Limited-edition Snacks - Creating limited-edition snacks tied to specific events offers a unique opportunity to generate excitement and support for a cause or team.
2. Celebrity Collaborations - Partnering with celebrities to promote a product can create buzz and engage a broader audience.
3. Event-based Marketing - Aligning marketing campaigns with specific events or occasions can help increase brand visibility and relevance.
Industry Implications
1. Snack Food Industry - Manufacturers in the snack food industry can capitalize on the trend of limited-edition snacks to drive sales and promote brand loyalty.
2. Sports Marketing - Sports marketing agencies can leverage celebrity collaborations to amplify brand messages and reach a wider audience.
3. Event Planning - Event planning companies can incorporate event-based marketing strategies to help clients enhance their brand presence and maximize engagement.
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