REDCON1 & Juinor's Created a Dessert-Inspired Protein Powder
Laura McQuarrie — June 9, 2023 — Lifestyle
References: juniorscheesecake & finance.yahoo
Sports nutrition brand REDCON1 and Juinor's, known as the home of New York's best cheesecake, teamed up to create a cheesecake-inspired protein powder. The REDCON1 x Junior's MRE LITE Raspberry Swirl Cheesecake Protein Powder was inspired by one of Junior's world-renowned recipes and the protein powder is said to have a rich, milkshake-like texture. This cheesecake-inspired protein powder offers a decadent way for active individuals to refuel with 24 grams of protein per serving.
The appeal of dessert-flavored protein powder lies in its ability to provide a guilt-free treat that satisfies cravings while offering nutritious benefits. Dessert-themed protein powders like this one allow consumers to enjoy the taste of their favorite desserts while supporting their fitness and dietary goals.
The appeal of dessert-flavored protein powder lies in its ability to provide a guilt-free treat that satisfies cravings while offering nutritious benefits. Dessert-themed protein powders like this one allow consumers to enjoy the taste of their favorite desserts while supporting their fitness and dietary goals.
Trend Themes
1. Dessert-inspired Protein Powders - There is an opportunity to create more flavors of protein powders that mimic popular desserts while still being nutritious and supporting fitness and dietary goals.
2. Collaboration Between Food Brands and Sports Nutrition Brands - As seen in the collaboration between REDCON1 and Juinor's, there is potential for more partnerships between food and sports nutrition brands to create innovative products that appeal to consumers interested in both taste and nutrition.
3. Milkshake-like Textured Protein Powders - Protein powders with a rich, milkshake-like texture like the REDCON1 x Junior's MRE LITE Raspberry Swirl Cheesecake Protein Powder can be a disruptive innovation in the industry by offering a more enjoyable experience for consumers.
Industry Implications
1. Sports Nutrition - There is potential for sports nutrition brands to offer more dessert-flavored protein powders that cater to consumers looking for nutritious and delicious treats.
2. Food and Beverage - Future collaborations between food and sports nutrition brands to create innovative products such as dessert-inspired protein powders can create disruption in the industry.
3. Fitness - Consumers interested in fitness and dietary goals are always looking for new, enjoyable ways to stay on track and milkshake-like textured protein powders can be an opportunity for disruption in the fitness industry.
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