The Laughing Cow Creamy Jalapeño is Fresh and Flavorful
Michael Hemsworth — March 23, 2024 — Lifestyle
References: thelaughingcow & foodbev
The Laughing Cow Creamy Jalapeño cheese wedges are the latest flavor of the signature product from Bel Brands USA that comes as its first new iteration in five years.
The cheese boasts a fresh, flavorful profile that works well to balance the creaminess with spice to not be too overwhelming for consumers seeking a touch of spiciness. The cheese wedges have two-grams of complete protein in each serving and come, as always, in pre-portioned wedges to support easy enjoyment anytime. The product is also a good source of calcium and vitamins A and D, and is making its debut at Walmart and Publix locations for $4.59 per pack.
Brand Director Zach Falta spoke on The Laughing Cow Creamy Jalapeño cheese wedges saying, "The Laughing Cow is constantly seeking new, innovative flavour options for our consumers, and through in-depth consumer research, we found there is a white space in the snack cheese category when it comes to jalapeño. We know bolder, hotter and unique cheese varieties are a top priority for consumers, which is why we are thrilled to be adding a spicy jalapeño flavour to the delicious lineup of our creamy cheese wedges."
The cheese boasts a fresh, flavorful profile that works well to balance the creaminess with spice to not be too overwhelming for consumers seeking a touch of spiciness. The cheese wedges have two-grams of complete protein in each serving and come, as always, in pre-portioned wedges to support easy enjoyment anytime. The product is also a good source of calcium and vitamins A and D, and is making its debut at Walmart and Publix locations for $4.59 per pack.
Brand Director Zach Falta spoke on The Laughing Cow Creamy Jalapeño cheese wedges saying, "The Laughing Cow is constantly seeking new, innovative flavour options for our consumers, and through in-depth consumer research, we found there is a white space in the snack cheese category when it comes to jalapeño. We know bolder, hotter and unique cheese varieties are a top priority for consumers, which is why we are thrilled to be adding a spicy jalapeño flavour to the delicious lineup of our creamy cheese wedges."
Trend Themes
1. Spicy Cheese Innovation - Exploring new, bold flavor options in the snack cheese category to meet consumer demand for hotter and unique cheese varieties.
2. Fresh Flavor Profiles - Introducing fresh and flavorful cheese options that effectively balance creaminess with spice, appealing to consumers seeking a touch of spiciness.
3. Convenient Pre-portioned Packaging - Emphasizing easy enjoyment with pre-portioned wedges that provide a source of complete protein, calcium, and vitamins A and D in each serving.
Industry Implications
1. Food and Beverage - Incorporating innovative flavor profiles like jalapeño into cheese products to cater to evolving consumer preferences for bolder and spicier options.
2. Packaging - Exploring packaging solutions that enhance convenience and portion control to meet the demand for easy-to-enjoy snack options with added nutritional benefits.
3. Retail - Leveraging consumer insights to introduce unique products like jalapeño-flavored cheeses in stores, targeting specific retail locations to reach a wider audience.
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