Costa Coffee Created a Shareable Heinz Beanz & Cheese Toastie
Laura McQuarrie — February 12, 2021 — Lifestyle
References: costa & famouscampaigns
For a limited time in February, Costa Coffee is offering a limited-edition Heinz Beanz & Cheese Toastie that comes in a special love-themed sharing box. The product is being made available from February 12th to 14th at select stores, and it can be conveniently ordered via Uber Eats to quickly treat a Valentine.
The simple, shareable toastie comes along with research commissioned by Costa Coffee that shares that 46% of people think that the most authentic way to show someone you love them is to bring them a coffee in bed. As Costa Coffee puts it, "While a minority still aspire to Michelin starred dinners, designer aftershave and diamond jewellery for Valentine’s Day, for most of us, a comforting shared meal or hot drink in bed is a more authentic way of showing our other half love."
The simple, shareable toastie comes along with research commissioned by Costa Coffee that shares that 46% of people think that the most authentic way to show someone you love them is to bring them a coffee in bed. As Costa Coffee puts it, "While a minority still aspire to Michelin starred dinners, designer aftershave and diamond jewellery for Valentine’s Day, for most of us, a comforting shared meal or hot drink in bed is a more authentic way of showing our other half love."
Trend Themes
1. Limited-edition Food Products - Creating limited-edition food products with unique packaging or themes to cater to special occasions or holidays.
2. Convenient Food Delivery Services - Partnering with food delivery services like Uber Eats to make ordering and delivering food more convenient for customers.
3. Sharing Economy - Creating shareable food products or experiences that cater to customers who prefer to share their meals with friends or loved ones.
Industry Implications
1. Food and Beverage Industry - Innovations in food and beverage industry to develop special limited-edition menu items for special occasions and holidays.
2. Food Delivery Industry - Partnering with restaurants to expand menu offerings and provide delivery options for customers.
3. Packaging Industry - Innovating in the packaging industry to create unique and special designs for limited-edition food products.
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