Arby's Cheese Pretzel Nuggets Combine Two Yummy Foods into a Single Bite
Laura McQuarrie — May 31, 2014 — Lifestyle
References: facebook & brandeating
Arby's recently teamed up with pretzel bakery chain Auntie Anne's to offer up a new tasty bite-sized snack in the form of cheese pretzel bites. As the name of the new fast food snack suggests, they're essentially small pretzel pockets filled with melted cheddar cheese.
The Auntie Anne's Cheddar Pretzel Nuggets have been slowly rolling out at Arby's locations since May 19th, but it's expected that these pretzels will be available nationwide as of early June. The pretzels are only being offered for a limited time, but this is the perfect time to introduce the finger food for summer snacking. The pretzel snacks are being sold in groups of either five or 20, which is sure to fill you up either way.
The Auntie Anne's Cheddar Pretzel Nuggets have been slowly rolling out at Arby's locations since May 19th, but it's expected that these pretzels will be available nationwide as of early June. The pretzels are only being offered for a limited time, but this is the perfect time to introduce the finger food for summer snacking. The pretzel snacks are being sold in groups of either five or 20, which is sure to fill you up either way.
Trend Themes
1. Cheese-filled Snacks - The rise of cheese-filled snacks presents an opportunity for food manufacturers to create innovative and convenient bite-sized options.
2. Collaboration Marketing - Collaborations between fast food chains and bakery chains offer a potential for disruptive innovation through cross-promotion and unique product offerings.
3. Limited-time Novelty Foods - The popularity of limited-time food items provides an opportunity for restaurants to create buzz, drive customer engagement, and test new products without long-term commitments.
Industry Implications
1. Fast Food - Fast food chains can leverage the trend of cheese-filled snacks to develop new menu items, attract customers, and increase sales.
2. Bakery - Bakery chains like Auntie Anne's can explore collaborations with other food establishments to expand their product range and reach a wider customer base.
3. Snack Food - The demand for novelty, limited-time snacks opens up opportunities for snack food manufacturers to create unique and attention-grabbing products that appeal to consumers' desire for new experiences.
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