Little Twig Farm's Cheese Packages Are Playfully Presented
Laura McQuarrie — July 24, 2014 — Lifestyle
References: thedieline
Student Xiao Han's 'Little Twig Farm' is an adorable and unusual cheese package that takes the shape of different farm animals.
To transport home, the cheese blocks are protected in a wooden box, from which wooden shapes can be popped out and pieced together to form an animal-shaped cradle to display the cheese blocks on. Although the wrapping on the cheese is really simple, using only paper and string, the pop-out wooden cows, goats and sheep are a playful way to elevate the product, as well as play on the brand's name by having consumers snap apart the wooden pieces like twigs. The boxes are loaded with information on the farm and since the crates have an interactive element to them, it's far more likely that a consumer will be interested in finding out more about the origins of the cheeses.
To transport home, the cheese blocks are protected in a wooden box, from which wooden shapes can be popped out and pieced together to form an animal-shaped cradle to display the cheese blocks on. Although the wrapping on the cheese is really simple, using only paper and string, the pop-out wooden cows, goats and sheep are a playful way to elevate the product, as well as play on the brand's name by having consumers snap apart the wooden pieces like twigs. The boxes are loaded with information on the farm and since the crates have an interactive element to them, it's far more likely that a consumer will be interested in finding out more about the origins of the cheeses.
Trend Themes
1. Eco-friendly Packaging - Opportunities to create playful eco-friendly packaging designs that enhances the brand's name and presents a sustainable image.
2. Interactive Display - Innovative methods to incorporate interactive displays in packaging which can increase engagement and connect consumers with the brand.
3. Fun Food Presentation - Development of creative and unique food presentation designs to provide a fun and memorable experience to consumers.
Industry Implications
1. Food and Beverage - Creating creative and innovative packaging designs to make the product stand out in the competitive food industry market.
2. Sustainable Packaging - Exploring materials and designs that can provide sustainable packaging options and highlight the brand as environmentally conscious.
3. Art and Design - Opportunities to leverage artistic and creative designs to deliver unique and memorable food packaging experiences.
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