Hungry House Created a Limited-Edition Burger Crafted Entirely from Cheese
Laura McQuarrie — December 1, 2017 — Marketing
References: just-eat & prexamples
Although cheeseburgers can be found at just about any burger joint, the limited-edition cheese burger created by Hungry House was crafted as a one-day exclusive for cheese lovers.
For one day only at the end of November, the UK-based online food-ordering platform Hungry House offered 'The Ultimate Cheese Burger,' which could feed up to four people. The cheese burger was made up of nine different types of cheese, including a mature cheddar bun with mozzarella seeds, a thick Camembert patty, Red Leicester cheese "tomatoes," German smoked cheese onion rings, Stilton cheese relish and Edam and American cheese as a stand-in for lettuce.
For a limited time only, the all-cheese burger was offered for just £14.99, appealing to cheese lovers and others who strive to consume some of the most outrageous food creations.
Update: Hungry House has not been operational since May 2018 after it was acquired by Just Eat.
For one day only at the end of November, the UK-based online food-ordering platform Hungry House offered 'The Ultimate Cheese Burger,' which could feed up to four people. The cheese burger was made up of nine different types of cheese, including a mature cheddar bun with mozzarella seeds, a thick Camembert patty, Red Leicester cheese "tomatoes," German smoked cheese onion rings, Stilton cheese relish and Edam and American cheese as a stand-in for lettuce.
For a limited time only, the all-cheese burger was offered for just £14.99, appealing to cheese lovers and others who strive to consume some of the most outrageous food creations.
Update: Hungry House has not been operational since May 2018 after it was acquired by Just Eat.
Trend Themes
1. Cheese-lovers Cuisine - The creation of all-cheese burgers caters to the growing demand for unique and indulgent cheese-centric food experiences.
2. Limited-edition Food Offerings - The popularity of limited-edition cheese burgers showcases the consumer desire for exclusive, one-of-a-kind food items.
3. Outrageous Food Creations - The all-cheese burger trend highlights the interest in outrageous and unconventional food combinations and presentations.
Industry Implications
1. Online Food-ordering Platforms - Online food-ordering platforms can explore partnerships with restaurants to create limited-edition and novelty food items to attract customers and increase sales.
2. Cheese Suppliers - Cheese suppliers can capitalize on the cheese-lovers cuisine trend by offering a wide variety of unique, high-quality cheese options that cater to the demand for cheese-centric food.
3. Gourmet Burger Joints - Gourmet burger joints can incorporate outrageous food creations like all-cheese burgers into their menus to attract adventurous food enthusiasts and create buzz around their brand.
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