WWF Flashes Asses to Reach the Masses
References: adsoftheworld
This cheeky World Wildlife Fund (WWF) ad promoted participation in the recent Earth Hour by using a scenario where you'd wish the lights were off.
A photo of a plumber with his fat ass hanging out is coupled with the copy, “Do the world a favor. Turn off the lights.â€
The ad was created by DraftFCB, Toronto, Canada.
Implications - Humorous ads like this appeal to consumers who enjoy being entertained and are especially effective because they don't come off as merely being preachy or self-serving. The viewer instead feels like the company behind the ad made their personal enjoyment a priority and as a result, they are far more inclined to respond positively to whatever product or event that ad promotes.
A photo of a plumber with his fat ass hanging out is coupled with the copy, “Do the world a favor. Turn off the lights.â€
The ad was created by DraftFCB, Toronto, Canada.
Implications - Humorous ads like this appeal to consumers who enjoy being entertained and are especially effective because they don't come off as merely being preachy or self-serving. The viewer instead feels like the company behind the ad made their personal enjoyment a priority and as a result, they are far more inclined to respond positively to whatever product or event that ad promotes.
Trend Themes
1. Humorous Advertising - Leveraging humor in advertising appeals to consumers and avoids preaching or self-serving messages.
2. Entertainment-driven Marketing - Creating ads that entertain consumers increases their positive response to the promoted product or event.
3. Consumer Engagement - Engaging consumers with amusing and relatable content fosters a stronger connection to the brand.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can utilize humor as a strategy to create effective and engaging campaigns.
2. Environmental Organizations - Environmental organizations can employ entertaining ads to encourage participation in eco-friendly initiatives like Earth Hour.
3. Creative Agencies - Creative agencies can explore the use of humor in advertising to captivate audiences and deliver memorable messages.
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