'Aspiration' Checking Accounts Assign Scores for Ethical Purchases
Laura McQuarrie — May 5, 2017 — Social Good
References: aspiration & psfk
'Aspiration' is a financial start-up that sets itself apart with checking accounts that work with a an 'AIM' system to help consumers become more conscious of the companies they are choosing to support with their money.
AIM (Aspiration Impact Measurement) assigns a score based on People and Planet, which take into consideration how well companies treat their people and the environment. By using Aspiration's mobile app, users have the chance to see how their scores compare with other shoppers.
There are many web browser shopping extensions that can be downloaded to suggest more ethical purchases when online shopping, or boycott an item or company that may not be in line with a shopper's values. However, Aspiration is setting itself apart from other financial institutions with a focus on empowering consumers to become conscious consumers and advocates for greater social good.
AIM (Aspiration Impact Measurement) assigns a score based on People and Planet, which take into consideration how well companies treat their people and the environment. By using Aspiration's mobile app, users have the chance to see how their scores compare with other shoppers.
There are many web browser shopping extensions that can be downloaded to suggest more ethical purchases when online shopping, or boycott an item or company that may not be in line with a shopper's values. However, Aspiration is setting itself apart from other financial institutions with a focus on empowering consumers to become conscious consumers and advocates for greater social good.
Trend Themes
1. Conscious Consumerism - Aspiration's checking accounts promote conscious consumerism by assigning scores to companies based on how well they treat people and the environment.
2. Ethical Purchasing - Aspiration's AIM system encourages users to make more ethical purchasing decisions by providing them with scores for companies.
3. Mobile App Engagement - Aspiration's mobile app allows users to compare their scores with other shoppers, fostering engagement and motivation to support more ethical companies.
Industry Implications
1. Financial Services - Aspiration disrupts the traditional banking industry by offering checking accounts that prioritize ethical purchasing.
2. Technology - Web browser shopping extensions could leverage Aspiration's scoring system to suggest more ethical purchases and revolutionize online shopping.
3. Consumer Advocacy - Aspiration's focus on empowering consumers to support companies that align with their values can disrupt the consumer advocacy industry by encouraging greater social good.
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