Marks & Spencer Created a Chatbot on Facebook Messenger for the Season
Laura McQuarrie — December 3, 2017 — Tech
To inspire ease and joy in the lives of consumers this holiday season, Marks & Spencer launched a chatbot on Facebook Messenger called the 'Christmas Concierge.'
With the bot, Facebook users are abele to opt in to receive daily videos, GIFs, images and tips to inspire them to make Christmas even better. For the convenience of users, the Christmas Concierge makes it possible to set a specific time each day to receive content, and tailor it to food, home or both. With the bot's help, users are also able to browse and shop a variety of curated items.
Marks & Spencer's Christmas Concierge chatbot was created as part of the Creative Shop Christmas Hackathon from Facebook to show how the capabilities of Messenger could be leveraged for the holiday season.
With the bot, Facebook users are abele to opt in to receive daily videos, GIFs, images and tips to inspire them to make Christmas even better. For the convenience of users, the Christmas Concierge makes it possible to set a specific time each day to receive content, and tailor it to food, home or both. With the bot's help, users are also able to browse and shop a variety of curated items.
Marks & Spencer's Christmas Concierge chatbot was created as part of the Creative Shop Christmas Hackathon from Facebook to show how the capabilities of Messenger could be leveraged for the holiday season.
Trend Themes
1. Chatbot Marketing - Companies can leverage chatbots on social media platforms like Facebook Messenger to engage with customers and provide personalized content and recommendations.
2. Personalized Customer Experiences - By using chatbots, businesses can deliver customized content and offers to individual customers, enhancing their overall shopping experience.
3. Social Media Commerce - The integration of chatbots on social media platforms enables seamless shopping and browsing experiences, driving sales and customer engagement.
Industry Implications
1. Retail - Retailers can adopt chatbot technologies to enhance customer interactions, deliver personalized recommendations, and streamline the shopping process.
2. Marketing and Advertising - Marketers can leverage chatbots to deliver targeted and personalized content to customers, increasing engagement and driving conversions.
3. Social Media - Social media platforms can expand their offerings by integrating chatbots, providing users with enhanced shopping capabilities and personalized experiences.
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