ActionAid Asks Who Pays with Customised Game
Jamie Coomber — February 25, 2008 — Art & Design
References: actionaid.org.uk & freshenmeup
Nonsense London have just created this fun game for ActionAid inviting users to digitally dress up and make their own animation. It is to support ActionAid's Who Pays? campaign who are lobbying for tighter regulations of how UK supermarkets deal with producers in developing countries.
The game features voice overs from comedians Bill Bailey and Katy Brand, and allows people to upload a photo of themselves, and in the form of a banana, cashew nut or pear, fight (in the style of their choice) with some supermarket trollies. The user then has the option to send their campaign to others via the usual channels with the added inclusion of providing the code to embed within your blog/MySpace (nice tactic to get your campaign viral).
The game features voice overs from comedians Bill Bailey and Katy Brand, and allows people to upload a photo of themselves, and in the form of a banana, cashew nut or pear, fight (in the style of their choice) with some supermarket trollies. The user then has the option to send their campaign to others via the usual channels with the added inclusion of providing the code to embed within your blog/MySpace (nice tactic to get your campaign viral).
Trend Themes
1. Customized Games - Opportunity for businesses to create personalized games as a marketing tool.
2. Social Media Campaigns - Potential for companies to leverage social media channels for viral marketing campaigns.
3. Ethical Consumerism - Growing trend of consumers demanding ethical practices from businesses.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity for marketers to create engaging customized games for clients.
2. Digital Entertainment - Opportunity for digital entertainment companies to develop interactive and viral games.
3. Sustainability and CSR - Potential for businesses to align with ethical consumerism trends and promote responsible practices.
1.7
Score
Popularity
Activity
Freshness
