CharitySub Makes Supporting Urgent Causes Easy
Rebecca Byers — July 5, 2012 — Social Good
References: charitysub.tumblr
CharitySub is a membership-based startup that offers members the opportunity to contribute to charities addressing countless pressing issues across the United States. For $5 a month, members have the option of three charities all working within the US to make progress within the realm of each new cause.
For every completed partnership with a not-for-profit, the Brooklyn-based startup releases an impact report detailing the efforts toward positive social change. Thus far in 2012, CharitySub has published impact reports on previous causes of Childhood Obesity, Hunger in America and Addressing the Literacy Gap.
CharitySub's method of "curated collective giving" is designed to provide a solution to hopeful philanthropists unsure of which of the 1.5 million U.S. non-profit organizations to support. Hoping to apply the model of successful curated e-commerce services like Fab.com to that of charitable donations, the startup also emphasizes its role in educating members on the monthly cause at hand, which often includes helpful infographics and statistics.
Contact Information
CharitySub website
CharitySub on Facebook
CharitySub on Twitter
CharitySub on Tumblr
CharitySub on YouTube
For every completed partnership with a not-for-profit, the Brooklyn-based startup releases an impact report detailing the efforts toward positive social change. Thus far in 2012, CharitySub has published impact reports on previous causes of Childhood Obesity, Hunger in America and Addressing the Literacy Gap.
CharitySub's method of "curated collective giving" is designed to provide a solution to hopeful philanthropists unsure of which of the 1.5 million U.S. non-profit organizations to support. Hoping to apply the model of successful curated e-commerce services like Fab.com to that of charitable donations, the startup also emphasizes its role in educating members on the monthly cause at hand, which often includes helpful infographics and statistics.
Contact Information
CharitySub website
CharitySub on Facebook
CharitySub on Twitter
CharitySub on Tumblr
CharitySub on YouTube
Trend Themes
1. Curated Charitable Giving - CharitySub's curated giving model allows philanthropists to easily contribute to important causes and could disrupt the traditional charitable giving industry.
2. Monthly Giving Subscriptions - The rise of subscription-based giving services like CharitySub could signal a trend towards regular, ongoing philanthropy and provide opportunities for disruption in the giving space.
3. Data-driven Philanthropy - CharitySub's release of detailed impact reports could pave the way for a more data-driven approach to philanthropy and disrupt the way non-profit organizations measure and report on their impact.
Industry Implications
1. Non-profit Organizations - CharitySub's innovative giving model and use of impact reports could inspire non-profit organizations to adopt new strategies for fundraising and donor engagement.
2. E-commerce - CharitySub's use of curated collections and educational content mirrors successful e-commerce models and could disrupt the way that philanthropic services are marketed and sold online.
3. Tech Startups - CharitySub's innovative approach to charitable giving and use of technology could inspire other tech startups to explore ways to use their platform for social impact and contribute to the growing trend of social entrepreneurship.
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