The Peperami Tapas Range Features Chorizo and Salami
Michael Hemsworth — April 2, 2024 — Lifestyle
References: peperami & talkingretail
The Peperami Tapas range is a premium range of meat snacks crafted with Spanish cuisine as the inspiration to provide an unexpected way for consumers to enjoy the flavor anytime of day.
The meat snacks come in Chorizo and Salami flavor options, which are both crafted in Spain and come in packs of six each. The snacks are making their way to retailers in the UK where shoppers can pick them up for £2 per pack. Packed with protein, the snacks build on the popularity of international cuisine with a focus on convenience.
Head of Peperami Brand Marketing Emily Prince spoke on the Peperami Tapas range saying, "Peperami’s new Tapas range brings the essence of Spanish charcuterie into the comfort of the home. Every bite is high in protein and bursting with flavour. Whether shoppers are looking for a mid-afternoon pick me up or just can’t wait until dinner, Peperami Tapas is the snack they will keep coming back for.”
The meat snacks come in Chorizo and Salami flavor options, which are both crafted in Spain and come in packs of six each. The snacks are making their way to retailers in the UK where shoppers can pick them up for £2 per pack. Packed with protein, the snacks build on the popularity of international cuisine with a focus on convenience.
Head of Peperami Brand Marketing Emily Prince spoke on the Peperami Tapas range saying, "Peperami’s new Tapas range brings the essence of Spanish charcuterie into the comfort of the home. Every bite is high in protein and bursting with flavour. Whether shoppers are looking for a mid-afternoon pick me up or just can’t wait until dinner, Peperami Tapas is the snack they will keep coming back for.”
Trend Themes
1. Premium Meat Snacks - Crafted with Spanish cuisine as the inspiration to provide an unexpected way for consumers to enjoy the flavor anytime of day.
2. International Cuisine Fusion - Bringing the essence of Spanish charcuterie into the comfort of the home with a focus on convenience.
3. Protein-packed Snack Innovation - Snacks packed with protein that build on the popularity of international cuisine and provide a flavorful option for consumers.
Industry Implications
1. Food and Beverage - Innovative premium meat snack products that cater to consumer preferences for international flavors and convenient eating options.
2. Retail - Opportunities to attract shoppers with unique snack offerings like the Peperami Tapas range, tapping into the trend of international cuisine fusion.
3. Health and Wellness - Protein-packed snack options like the Peperami Tapas range that cater to consumers seeking flavorful, convenient, and nutritious food choices.
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