Murray's Cheese Shares Charcuterie Boards with Consumers Via Blue Apron
Laura McQuarrie — May 3, 2019 — Lifestyle
References: blueapron & foodandwine
To make entertaining as easy as possible this summer, Murray's Cheese is giving consumers the chance to have a curated charcuterie board delivered directly to them through Blue Apron. The options available include the Summer Cheese & Charcuterie Collection, which pairs creamy cheeses with fresh summer fruits, and the Deluxe Summer Cheese & Charcuterie Collection, which offers even more variety, plus Red Bear Salami and enough food to serve eight to 10 people.
While many meal kit companies are centered around sharing meals and sides with consumers, this option saves people the trouble of putting together a variety of small bites on their own that can be enjoyed as a light snack before the main meal.
While many meal kit companies are centered around sharing meals and sides with consumers, this option saves people the trouble of putting together a variety of small bites on their own that can be enjoyed as a light snack before the main meal.
Trend Themes
1. Meal Kit Charcuterie - Food delivery companies are curating charcuterie boards to add value to their meal options.
2. Summer Cheese Pairing - Pairing creamy cheeses with fresh summer fruits is becoming a popular trend for entertaining and snacking.
3. Deluxe Entertaining - Offering deluxe charcuterie options for large groups is a new way to provide consumers with upscale entertaining options.
Industry Implications
1. Meal Kits - Meal kit companies can partner with cheesemongers and charcuterie purveyors to provide curated snack options to complement their meals.
2. Cheese and Charcuterie - Artisanal cheese and charcuterie makers can capitalize on the trend by offering delivery options or partnering with food delivery companies.
3. Event Catering - Catering companies can offer deluxe charcuterie boards as a new and elegant entertainment option for large groups.
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