ALDI Assembled a "Charcuterie Board of Directors"
Laura McQuarrie — October 27, 2021 — Lifestyle
References: aldi.us & prnewswire
Meat and cheese boards have become a social media phenomenon among Millennials and ALDI is feeding into it with a brand-new "Charcuterie Board of Directors." This panel of experts was created to inspire both novices and connoisseurs when it comes to creating quality home entertaining solutions this holiday season.
On the first-ever Charcuterie Board of Directors from ALDI, there are seven experts that cover "food, wine and all things delectable." There are American Cheese Society Certified Cheese Professionals, bloggers and bakers, recipe developers, passionate foodies and culinary photographers.
ALDI reports that online searches about charcuterie are up nearly 300% in the past 12 months and this panel will help people create and share great-tasting spreads, especially with the Charcuterie Board Must-Have shopping guide and products that are tagged just for this purpose.
On the first-ever Charcuterie Board of Directors from ALDI, there are seven experts that cover "food, wine and all things delectable." There are American Cheese Society Certified Cheese Professionals, bloggers and bakers, recipe developers, passionate foodies and culinary photographers.
ALDI reports that online searches about charcuterie are up nearly 300% in the past 12 months and this panel will help people create and share great-tasting spreads, especially with the Charcuterie Board Must-Have shopping guide and products that are tagged just for this purpose.
Trend Themes
1. Charcuterie Board Craze - ALDI's Charcuterie Board of Directors takes advantage of the growing trend of charcuterie boards and positions themselves as experts within the field.
2. Expert Endorsements - The use of a panel of experts with specialties in the field of food and wine can add credibility and authenticity to products and services offered by food and beverage industries.
3. Personalized Shopping Guides - Personalized shopping guides can help consumers navigate the overwhelming grocery store aisles, providing an opportunity for grocery stores to stand out and offer a unique shopping experience.
Industry Implications
1. Grocery Retail - The use of personalized shopping guides and curated products can elevate the consumer experience, and grocery retailers who tap into this trend, could attract and retain more shoppers.
2. Food and Beverage - Industry experts can help add value and authority to brand messaging and marketing campaigns, attracting consumers who seek authenticity and quality in the food and beverage industry.
3. Influencer Marketing - Partnering with industry experts and influencers, like those included on ALDI's Charcuterie Board of Directors, can help brands reach new audiences and gain authority within niche markets.
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