Chapman's First Collab is with an Indigenous-Owned Business
Laura McQuarrie — February 27, 2023 — Lifestyle
References: instagram
Chapman's, a Canadian manufacturer of ice cream, was founded in 1973 and the company recently created its first collaborative product. And the business that Chapman's chose to collaborate with is a significant one too, since it's Indigenous-owned.
For its first-ever collab, Chapman's partnered with coffee company Birch Bark for a coffee flavor for its new Super Premium Plus ice cream line. The Cold Brew Coffee flavor promises to not only be a flavorful one but also a purposeful one, since a portion of the proceeds from the sale of the produt will help to support clean drinking water initiatives in Indigenous communities across Canada.
This Cold Brew Coffee flavor (made with Birch Bark's cold brew) will be joining other flavors from the premium line like Salty Caramel Crunch and Chocolate & Brownies.
For its first-ever collab, Chapman's partnered with coffee company Birch Bark for a coffee flavor for its new Super Premium Plus ice cream line. The Cold Brew Coffee flavor promises to not only be a flavorful one but also a purposeful one, since a portion of the proceeds from the sale of the produt will help to support clean drinking water initiatives in Indigenous communities across Canada.
This Cold Brew Coffee flavor (made with Birch Bark's cold brew) will be joining other flavors from the premium line like Salty Caramel Crunch and Chocolate & Brownies.
Trend Themes
1. Indigenous Collaborations - There is an opportunity for more businesses to collaborate with Indigenous-owned businesses to create purposeful flavors in different industries.
2. Socially-conscious Products - Businesses can use their products to contribute to a greater cause, such as supporting clean drinking water initiatives in certain communities.
3. Coffee Flavor Innovations - There is an opportunity to innovate more coffee-flavored products by collaborating with coffee companies and using unique techniques such as cold brew.
Industry Implications
1. Ice Cream Manufacturing - Manufacturers can collaborate with unique and socially-conscious companies to create new and innovative flavors in the ice cream industry.
2. Coffee Industry - Collaboration between coffee companies and manufacturers in other industries, such as ice cream, can result in innovative products and flavors.
3. Charitable Causes - By partnering with companies that support charitable causes, businesses can create unique and purposeful products that contribute to a greater cause.
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