The Chambers by Cask Launches The Mighty Cask Collection
Niko Pajkovic — March 29, 2022 — Lifestyle
References: chambersbycask & thedrinksbusiness
Singapore-based whiskey bar The Chambers by Cask has announced the launch of its new Mighty Cask whiskey range, which is inspired by the Chinese book 'Romance of the Three Kingdoms.'
The Mighty Cask whiskey collection was made in collaboration with art and toy designer Mighty Jaxx and features three all-new expressions, a 20-year-old, 22-year-old, and 23-year-old single-malt whiskey, each of which arrives in its own specialty sculpted bottle. All three of the Mighty Jaxxx-sculpted bottles draw inspiration from a specific Romance of the Three Kingdoms character.
“We started The Chambers by Cask because of our shared appreciation for whisky. This collaboration with Mighty Jaxx along with their vision and expertise in future culture elevates the idea of whisky collecting into a new and exciting paradigm,” said David Lau, co-founder of The Chambers by Cask.
Image Credit: The Chambers by Cask.
The Mighty Cask whiskey collection was made in collaboration with art and toy designer Mighty Jaxx and features three all-new expressions, a 20-year-old, 22-year-old, and 23-year-old single-malt whiskey, each of which arrives in its own specialty sculpted bottle. All three of the Mighty Jaxxx-sculpted bottles draw inspiration from a specific Romance of the Three Kingdoms character.
“We started The Chambers by Cask because of our shared appreciation for whisky. This collaboration with Mighty Jaxx along with their vision and expertise in future culture elevates the idea of whisky collecting into a new and exciting paradigm,” said David Lau, co-founder of The Chambers by Cask.
Image Credit: The Chambers by Cask.
Trend Themes
1. Chinese Literature-inspired Whiskey Collections - The trend for unique and tailored whiskey collections inspired by culture and tradition.
2. Collaborations with Designers and Artists for Specialized Liquor Products - The trend for partnerships between liquor brands and artists/designers, creating unique and custom packaging for spirits.
3. Innovative Flavors of Single-malt Whiskey - The trend for experimentation with unique flavors and notes in single-malt whiskey.
Industry Implications
1. Whiskey and Spirit Industry - Opportunities for businesses in the whiskey and spirit industry to create unique and culturally inspired lines of liquor to capture new markets and offer creative value to consumers.
2. Art and Design Industry - Opportunities for artists and designers to collaborate with liquor brands and create custom packaging for specialized spirits, creating unique collectibles.
3. Hospitality and Entertainment Industry - Opportunities for hotels, bars, and restaurants to incorporate culturally inspired and unique lines of whiskey into their beverage offerings to attract and retain customers.
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