Cerruti 1881 Paris' Fall Collection Looks to the Brand's Past
Laura McQuarrie — November 13, 2014 — Fashion
Over the last couple of years, the Cerruti 1881 Paris line has been overseen by a number of designers from Narciso Rodriguez to Richard Nicoll, but for the Fall 2014 collection, Aldo Maria Camillo of Valentino menswear was handed the reigns. In order to bring the menswear line back to its former glory and back to the spirit of when the Cerruti family's fabric mill was established in 1881, the styles in this collection took inspiration from the brand's history.
As much as the collection was a reflection of the past, the styles in the menswear collection also looked forward to the future of the fashion brand. One dominant theme throughout the collection were strict militaristic shapes and a dark color scheme.
As much as the collection was a reflection of the past, the styles in the menswear collection also looked forward to the future of the fashion brand. One dominant theme throughout the collection were strict militaristic shapes and a dark color scheme.
Trend Themes
1. Historically-inspired Menswear - There is an opportunity to create menswear collections that draw inspiration from the past, adding a nostalgic and unique touch to modern fashion.
2. Revitalizing Heritage Brands - Brands with a rich history can refocus on their roots and revive their former glory by tapping into the nostalgia and authenticity of their heritage.
3. Militaristic Fashion Trend - The militaristic shapes and dark color scheme showcased in the Cerruti 1881 Paris Fall Collection indicate an opportunity for fashion brands to explore edgier and more structured designs for a bold and powerful look.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage historical inspiration to create unique collections and revitalize heritage brands, offering customers a blend of nostalgia and modern style.
2. Menswear - The menswear industry can explore historically-inspired designs to bring a fresh twist to traditional menswear and cater to customers seeking unique and nostalgic fashion choices.
3. Textile and Fabric Manufacturing - Textile and fabric manufacturing companies have an opportunity to partner with fashion brands to provide historically-inspired fabrics that capture the essence of different eras and contribute to the authentic feel of heritage collections.
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