Pierre Cardin Unveils a Rebrand and a New Collection for Winter
References: pierre-cardin.de & hypebeast
Pierre Cardin has rebranded for the winter season, sharing the brand’s Fall/Winter 2022 collection along with its new makeover. The collection is inspired by the brand’s French heritage, in addition to a French road trip which splits the collection into three color-coded subcollections. Beginning with blue, ‘Deep Indigo’ takes over the first subcollection, offering up the ‘Antibes’ slim-fit pants, ‘Futureflex’ garments, and denim.
The second subcollection takes its inspiration from the lush French hilltops, translating this aesthetic into a series of green, brown, and mustard-toned garments. Highlights include the ‘Performance Knit’ lineup and a selection of stretchy shirts.
The collection is rounded off with brown suits and ‘Haute Red’ tops and hoodies, referencing the nightlife in the Parisian city of Lyon. Pierre Cardin’s Fall/Winter 2022 collection is available to purchase online and at selected Pierre Cardin partner stores now.
Image Credit: Arton Sefa
The second subcollection takes its inspiration from the lush French hilltops, translating this aesthetic into a series of green, brown, and mustard-toned garments. Highlights include the ‘Performance Knit’ lineup and a selection of stretchy shirts.
The collection is rounded off with brown suits and ‘Haute Red’ tops and hoodies, referencing the nightlife in the Parisian city of Lyon. Pierre Cardin’s Fall/Winter 2022 collection is available to purchase online and at selected Pierre Cardin partner stores now.
Image Credit: Arton Sefa
Trend Themes
1. Heritage-inspired Apparel - Brands can create collections inspired by their own heritage to differentiate themselves from competitors and appeal to consumers interested in tradition and authenticity.
2. Color-coded Subcollections - Designing collections that are split into color-coded subcollections can provide a unique and visually appealing shopping experience for consumers.
3. Performance Knit Lineup - Creating performance-oriented knitwear can cater to consumers who want both style and functionality in their clothing choices.
Industry Implications
1. Fashion - Fashion brands can rebrand and create new collections inspired by their heritage to differentiate themselves from competitors and attract consumers interested in tradition and authenticity.
2. Retail - Retailers can create a visually appealing shopping experience for consumers by organizing their products into color-coded subcollections.
3. Athletic Apparel - Athletic apparel brands can incorporate performance-oriented knitwear into their collections to offer consumers clothing that is both stylish and functional.
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