Non-Traditional Ingredients Make Breakfast Taste Like Happy Hour
Marissa Liu — October 27, 2009 — Lifestyle
References: groceryeats
An industrious brew-master decided to try to make cereal beer. The cereal beer is part of a challenge to use non-traditional brewing ingredients to make an interesting and delicious homebrew.
The cereal beer was made using an entire 25.5 oz bag of Fruity Dyno Bites cereal (think generic brand Fruity Pebbles) mixed with 5 lbs of American 2-row barley, 4.5 lbs of American wheat malt, and a decent amount of citrusy Amarillo hops. When finished, it should taste similar (hopefully) to Leinenkugel’s Sunset Wheat beer or Three Floyd’s Gumball Head.
The cereal beer was made using an entire 25.5 oz bag of Fruity Dyno Bites cereal (think generic brand Fruity Pebbles) mixed with 5 lbs of American 2-row barley, 4.5 lbs of American wheat malt, and a decent amount of citrusy Amarillo hops. When finished, it should taste similar (hopefully) to Leinenkugel’s Sunset Wheat beer or Three Floyd’s Gumball Head.
Trend Themes
1. Non-traditional Brewing - Opportunity for brewers to experiment and differentiate themselves by using non-traditional ingredients in their beer recipes.
2. Crossover Drinks - Potential for more crossover between beer and other beverage categories, such as breakfast cereals, creating unique drink combinations.
3. DIY Beer Brewing - Growing trend of consumers creating their own beer using non-traditional ingredients and experimenting with different recipes.
Industry Implications
1. Craft Beer - Craft brewers can leverage non-traditional ingredients in their brewing process to create unique and creative flavors that stand out in a crowded market.
2. Food and Beverage - Opportunity for companies to innovate by developing new beverage categories that combine unexpected ingredients, such as cereal beer.
3. Homebrewing - Increasing interest in homebrewing among consumers creates a potential market for beer brewing kits and homebrewing supplies that cater to the demand for non-traditional brewing ingredients.
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